Userbrain

2 Essential User Tests You Should Run Weekly On Your Ecommerce Site

by Markus Pirker on January 4, 2017 –

2 User Tests every eCommerce site should run

Last year more people than ever shopped online over the holidays.

In numbers according to the latest study, this means that nearly half (47%) of consumers shopped online this season, 33 percent of them from mobile devices. Online shopping therefore increased by 18 percent compared to 2015.

Knowing this numbers now – it’s really vital for your business that your customers are able to use your eCommerce site without struggles.
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Lessons learned from having a booth at a conference with over 53,000 attendees

by Markus Pirker on November 20, 2016 –

Userbrain at WebSummit 2016 in Lisbon
Doors opened and people started pouring into Hall 2. Just a few minutes later our booth was crowded and we had to answer many questions about our product.

We were attending WebSummit in Lisbon as an Alpha Startup. A conference with over 53.000 attendees. And this is what we learned…
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How to prioritize usability issues

by Markus Pirker on November 1, 2016 –

How to prioritize usability issues with severity rating

A typical usability test may return over 100 usability issues. How can you prioritize these issues so that the development team knows which are the most serious ones?

Below I describe three different ways to ensure that you find and fix those issues with the biggest impact on the experience of your users.
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Watch Young People Desperately Trying to Use Old Technology

by Markus Pirker on July 28, 2016 –

Watch kids using old technology for the first time
Kids are good at latest technology because they grow up with it, but what if you let young people use some old tech for the first time? As it seems usability testing old stuff with kids can really be fun to watch. 😉
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We are selling usability wrong. And it sucks.

by Markus Pirker on July 21, 2016 –

We are selling usability wrong. And it sucks.
As UX designers our job is to analyze and understand the goals, motivations and behavior of people and create easy, understandable and efficient solutions tailored to their needs.

Why do we still suck at doing the same when selling our work to our clients? No kidding, I mean it – we still stick to finding an easy, understandable and efficient approach to sell our own work, which is building easy and understandable things for others.
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6 Psychological Phenomena Website Marketers Need to Know

by Markus Pirker on July 14, 2016 –

5 Psychological Phenomena Website Marketers Need to Know

Marketing and psychology have always gone hand-in-hand since the Mad Men days of the 1950s when advertising executives first began to study and utilize human psychological phenomena to their advantage.

Some may call it manipulation, others call it marketing—who’s to say what it should be called when it works. When you understand how the mind works, you can target a campaign more effectively.

Here are just a few of the psychological phenomena used by political strategists and marketers to sell a product, person, or brand.

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The 10 Best Customer Feedback Tools For Your Website

by Markus Pirker on July 6, 2016 –

The Best Tools to Collect Customer Feedback on Your Website

If you had a real store it would be easy for you to chat with your customers about their experience.

It’s often not that easy to gather feedback from angry, frustrated or disappointed customers on your website because an alternative offer is just a quick click away. They just leave without telling you why.

You need to find processes to capture feedback from your visitors at the right time and right place.

Here you’ll find a collection of the 10 best tools to help you gathering customer feedback on your website.

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47 Product Management Videos That Are Worth Your Time

by Stefan Rössler on June 30, 2016 –

47 Product Management Videos That Are Worth Your Time

Do you wish you had time to gather all the quality videos on Product Management so you can learn more?

Well your wish came true. These videos are collected from all around the web, in a hunting spree that lasted for over 30 hours! (Good thing you never got around to doing it :) )

Now the best talks from various conferences and events are all in one place, ready for the taking.

Take your pick, dive in, learn, improve, NAIL THAT PRODUCT!

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Top 45 Product Management SlideShare Presentations

by Stefan Rössler on June 16, 2016 –

product-management-slideshare

Today products are much more complicated and Product Management is a dedicated role that requires your fullest attention and involvement, and loads of internal communication.

Our team is always looking for advice and knowledge to pick up from those with more experience, and on that hunt we started from the basics – the videos on Product Management Essentials.

So take a look at what we’ve hunted down, contribute if you have something (don’t be shy), and join us next week to see what else we find and add to our Product Management bookmarks.

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16 Killer Videos on Product Management Essentials

by Stefan Rössler on June 9, 2016 –

Are you thinking of beginning a career in Product Management? Or just want to expand your knowledge on the subject?

Then these hand picked videos and talks will be a great beginners guide to Product Management, helping you learn what it takes to be a great PM and gain more understanding of the role.

Take a look, get inspired!

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UX Teardown: Influenster.com – Two testers, different approaches, head to head

by Stefan Rössler on May 5, 2016 –

Title image for UX Teardown of Influenster.com

Welcome to our second episode of UX Teardowns!

For this week’s episode we decided to test with two users and compare their experiences by showing you the videos head to head.

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UX Teardown: Brayola.com – A man shopping for a bra

by Stefan Rössler on April 29, 2016 –

Userbrain UX Teardown Brayola.com

Welcome to the first episode of Userbrain’s UX Teardowns!

In this show we will be deconstructing user experiences of websites and web apps, through the power of user testing (also called usability testing).

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How to Optimize Mobile Conversion with User Testing

by Dan Weinsoft on April 21, 2016 –

Header image for article on Mobile Conversion Optimization
Graphics designed by Freepik

At some point during the summer of 2015, mobile devices overtook desktop computers as the preferred method of conducting a Google search. That announcement stirred up the already frenzied buzz over the e-commerce potential for mobile-initiated sales.

The reality, though, is that conversion rates for mobile still lag way behind desktop conversion.

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Userbrain Backstage: Making Usability Testing a Habit

by Stefan Rössler on March 31, 2016 –

Want to learn more about how we started Userbrain, how we work, and our future plans and projects we have in store?

If so then this Founder Talk interview we recently did with the lovely Sabine Elsässer, the co-founder of Startup Valley News, will be a good read.

She got to know us and our path to where we are right now, along with what Userbrain is all about and what we set out to achieve with it.

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7 Step Guide to Guerrilla Usability Testing: DIY Usability Testing Method

by Markus Pirker on March 24, 2016 –

 guerrilla usability testing

In the field of User Experience and Product Development, research and planning rule the show.

Neglecting either of them will backfire on you and your organization with high user abandonment, increased need (and cost) for customer service, increased cost and time for development, and all in all—a complete waste of available resources.

But what can you do when deadlines are near and the budget is low?

You can do Guerrilla Usability Testing, a lean and agile approach to testing which doesn’t break the bank.

In 7 simple steps we will show you how to conduct Guerrilla Usability Testing to get the maximum out of it.

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Philipp, Lead Designer of Firefox, Talks Usability & Empathy

by Markus Pirker on March 3, 2016 –

Philipp, lead designer of Firefox talks usability and empathy

A few weeks ago we met Philipp Sackl, the lead designer of Firefox at Mozilla, at the UX Day in Graz where he gave an inspiring talk about empathy and design.

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137 FREE ebooks on User Experience, Usability, User Interface Design and more

by Stefan Rössler on February 11, 2016 –

Free User Experience, Usability and User Interface Design eBooks

Human behavior is amazing. That’s probably why it’s so easy to fall in love with user-centered design. It’s a broad subject that is based on human-computer interaction, psychological triggers, behavioral patterns, and then spits out user interface design, user experience design, web design and more.

It’s a science that pokes into users minds with relentless curiosity. And relentless curiosity is what all creatives have in common. Continue reading

How to Grow From Exposure to User Feedback in 3 Simple Steps

by Markus Pirker on February 5, 2016 –

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How to Improve Website Conversion by Optimizing for Repeat Business

by Andrew Kucheriavy on January 12, 2016 –

How to Improve Website Conversions by Optimizing for Repeat Business

Top-performing websites are effective in generating sales, but are they just as effective in retaining customers and generating residual income?

The question you should ask yourself is: What happens after I close this sale? Is that it? Will I ever see this customer again, or is this a once-only sale?

If your website isn’t designed to encourage repeat business, there are several strategies you can implement to turn things around.
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5 Essential Usability Tips to Get Your Website Ready for 2016

by Markus Pirker on December 23, 2015 –

Boom! Another year is over.

What did you do in 2015 to make your website more user-friendly?

Not enough? Don’t worry!

Here are five main tasks to start off with in 2016.

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Usability Case Study: How TawiPay Solves a Problem for 200 Million Migrants

by Markus Pirker on December 18, 2015 –

If you’ve already had to send money to a foreign country, you’ll know it’s neither cheap nor easy.

Realizing that globally such fund transfers represent over 500 billions of dollars annually Pascal Briod was frustrated with the amount of money people lose on transfer fees. So he co-founded TawiPay,as an easy-to-use alternative for international money transfers.

We spoke with Pascal about the problem he’s been solving for 200 million migrants, feedback from frustrated customers as a way of validating product-market-fit, and the challenge of integrating user tests into the working process.

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How To Find Out What Users Really Experience

by Stefan Rössler on December 9, 2015 –

Muppet Show's Statler and Waldorf looking down from their balcony

Did you ever notice that user experience is a lot like health?

User experience designers are doctors. Developers are surgeons. Users are of course patients, and bad user experiences are like a disease.

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11 Most Inspiring Usability and User Experience Talks

by Markus Pirker on December 4, 2015 –

The 11 Most Inspiring Usability and User Experience Talks

Let these 11 inspiring talks from the smartest UX and Usability people on the planet motivate you for your upcoming user experience and user research efforts.

Listen up and let the learning begin.
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10 of the Best Christmas Gifts for UX Designers

by Markus Pirker on November 23, 2015 –

10-best-christmas-gifts-for-ux-designers

Christmas is coming and everyone is running around looking for gifts. But how to present your freaky friend who is doing some weird UX design stuff? Don’t worry – just dig into our 10 Christmas gift suggestions for UX designers.

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5 Mistakes People Make When Writing Usability Tasks

by Markus Pirker on November 12, 2015 –

5 Mistakes People Make When Writing Usability Tasks

While running Userbrain we noticed 5 common mistakes that we would like to share with you in the interest of learning. And also to tell you how to avoid making those same usability mistakes.

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10 Best Slide Decks for Usability Optimization

by Markus Pirker on November 3, 2015 –

header-usabilityslideshare

A complete list of the best slide decks for usability optimization, containing useful tipps for usability testing, user experience design and user research.

I’m missing your favorite? Be sure to add a comment at the bottom letting me know which one you would include.

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7 Steps to Effective Usability Testing

by Stefan Rössler on September 14, 2015 –

Website usability testing - 7 ways to make it a habit

Effective usability testing is all about smart use & spread of resources. That’s why we believe that making ongoing testing a habit will yield the best results.

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The User is Always Right? Wrong!

by Stefan Rössler on August 25, 2015 –

headerimage-userisalwaysright

As someone who might be called usability expert I’ve often referred to the old saying that the user is always right.

As an interface designer on the other hand, I can’t agree with this statement at all.

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Userbrain vs. Usertesting.com

by Markus Pirker on July 14, 2015 –

Userbrain's Usability Services compared to Usertesting.com's

Looking for an alternative to UserTesting? Think UserTesting’s service is expensive and complex? We do too. That’s why we created Userbrain.

Userbrain is a dead simple and automated user testing service for startups and busy product teams.

Below, you’ll find information to help you compare Userbrain and UserTesting.com, including features, pricing and thoughts from current Userbrain customers who have made the switch.

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How to Excite Stakeholders to Start Usability Testing

by Stefan Rössler on June 11, 2015 –

How to excite people to start with usability testing

We asked our readers to tell us about their biggest challenges when it comes to usability testing.

It seems like getting buy-in from internal and external stakeholders is one of the hardest parts for many of you…

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5 Biggest Usability Fails in Movies

by Markus Pirker on June 5, 2015 –

header-5biggestusabilityfailsinmovies

In movies, and especially in science fiction, stuff usually works.

User interfaces in film are more exciting than they are realistic, and heroes have far too easy a time using foreign systems.

Jacob Nielsen

That’s part of the fun of science fiction movies. But unfortunately technology failure is a part of our everyday life. And once in a while creative producers add entirely new levels of complexity to technology used in movies. Enjoy the following five examples.

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Why You Don’t Need To Test With Your Target Audience

by Stefan Rössler on May 28, 2015 –

header-no-demographicsGraphics designed by Freepik

It’s hard to believe, but you don’t need representative users for Usability testing!

Again, you don’t need representative users for usability testing. Here’s why:

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How To Save Up To 40% More Time at Remote Usability Testing

by Markus Pirker on May 21, 2015 –

Remote usability testing: How to save up to 40% time while analyzing the usability videos

If you’re improving your website with the help of remote usability testing you’re already saving up to 60% of the costs and time involved, compared to traditional Lab Testing.

Hurray!

But I’ll now show you a simple yet very effective method of speeding up your remote usability testing cycles even more.

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How to Easily Find and Fix Usability Problems

by Stefan Rössler on May 14, 2015 –

header-fixanyusabilityissue

If you think your site has usability problems, you’re probably right about that. Every website has them and it’s a constant battle to find and fix these issues.

The easiest way to do it is by watching people use your site in job-based usability tests.

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5 Funny Usability Testing Videos

by Markus Pirker on May 7, 2015 –

header-usabilitycanactuallybefun

As it turns out usability doesn’t have to be a dry subject. It has the potential to just be fun from time to time.

Below are 5 videos showing perfectly – and in a fun way – why it makes sense to integrate usability testing in your workflow.

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3 Things You Shouldn’t Ask in a Usability Test

by Stefan Rössler on May 1, 2015 –

header-questionsnottoask

Usability tests let you find out what’s clear and what’s not clear to people as they use your website.

Usability testing is NOT about opinions and that’s why there’s not much use in asking your participants the following questions:

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6 Usability Tasks You Haven’t Tried So Far But Really Should!

by Markus Pirker on April 24, 2015 –

blog-6usabilitytaskexamples

Usability testing can be a really easy thing to do. You can do almost anything wrong – as long as you get your tasks right, your usability testing will always work.

Stefan has already explained how to write better usability tasks if you’re starting from scratch.

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How to Write Better Tasks to Improve Your Usability Testing

by Stefan Rössler on April 17, 2015 –

header-bettertasks

Usability testing is easy and you’ll get valuable insights even if you’re doing it for the first time.

You can do almost everything wrong – as long as you get your tasks right your usability testing will always work.

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How to Integrate Continuous Micro Feedback Into Your Business

by Markus Pirker on April 9, 2015 –

how-to-integrate-micro-feedback

I once read a story about a great lecturer. After delivering his presentation he had the habit of asking everyone he had the chance to talk t what his interlocutor had absolutely disliked about his talk.

If people hesitated, he told them that he only had been invited as a speaker today because of his listening to and acting on every single negative feedback he received.

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5 Simple Steps to DIY Usability Testing for Creators

by Stefan Rössler on April 2, 2015 –

diy-usability-testsIllustration by Juhan Sonin

Usability testing can help you dramatically improve your website or app by watching people use it.

We all know this to be true and yet so many of us don’t do a lot of testing. Let’s change this, now!

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You don’t work for a startup, you play in a band!

by Stefan Rössler on March 4, 2015 –

foo-fighters-live-at-wembley-stadium-original

Product design is like songwriting.
UI/UX design is like playing guitar.

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Lorem Ipsum Has to Die

by Stefan Rössler on March 2, 2015 –

header-loremipsum

Designers around the whole world know and use Lorem Ipsum or whatever type of text as placeholder.

The portfolios of some colleagues are full of commissioned works showing only placeholder texts instead of real information.

Some people may think that this is of no importance but I am actually absolutely unable to understand this…

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How to Design Better Websites by Writing Them First

by Stefan Rössler on February 16, 2015 –

writing-better-websites

Imagine you’re working on the signup process of a website. Your goal is to create a great onboarding experience for your users.

You’ve done some research and want to start designing now.

How do you actually begin?

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Why We Speak of “Paying” Attention

by Stefan Rössler on February 12, 2015 –

paying for attention

Money is an invention. Attention is real, it’s limited, and it’s valuable.

Your attention is probably the most important resource in this world.

That’s why we speak of paying attention. But how do you pay your attention? What do you trade it for?

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Why Designers Should Do Usability Tests

by Stefan Rössler on February 11, 2015 –

designers doing usability tests

We did a lot of usability tests in the past – for our own designs as well as for web sites and software designed by other people.

Just lately during one of these tests for some digital product, I made a profound discovery: UI designers should do their own usability tests.

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3 Things Poor Interfaces and Zombies Have in Common

by Markus Pirker on February 1, 2015 –

poor user interface

1. They don’t respond to any external stimuli

According to the Zombie Apocalypse wiki this is especially true for zombie type 0, which although undead, fortunately only represents a moderate risk. Zombie type 0 does not react to any external stimuli whatsoever, neither to light nor to any kind of sound.

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How to Better Understand Your Website Users’ Behavior

by Stefan Rössler on January 24, 2015 –

How to better understand your website users' behavior

Your website (app, etc.) doesn’t have a user experience, your users do.

That’s why you have to understand your user’s behavior and find out why they do what they do on your site.

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Design The User Not The Experience

by Stefan Rössler on January 17, 2015 –

design the user not the UX

Help people become better versions of themselves. That’s in a nutshell what I believe to be the secret of any great design.

It’s not about the user interface or the user experience or anything like this – it’s all about the user.

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How to Have Successful Conversations With Your Visitors

by Stefan Rössler on January 8, 2015 –

successful website conversations

Visiting a website is not the same thing as riding a roller coaster.

Most people don’t come to your site to experience the joy of using it. They come for the content.

They come to have a conversation with you.

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Why You Should Watch First Time Users

by Stefan Rössler on January 2, 2015 –

There’s real value in watching people using your website for the first time. Be sure to observe unexpected behavior and instantly see what works, and what needs to be improved.

Why you should watch first time users
How IT people see users, using their app for the first time (Source: The Hipper Element)

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Embrace Failure – or How to Get Over Your First Usability Test

by Markus Pirker on December 23, 2014 –

user testing failure

I remember one of our first usability projects.

We were asked by a big Austrian technology company to evaluate the usability of their hardware product. We ran a usability session with a couple of participants, and the technology company kind of freaked out when we showed them videos of real people struggling with their product in various ways.

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How to Determine the True Value of Every Design Job

by Stefan Rössler on December 16, 2014 –

This post is for people who find themselves in one of the following situations:

  • You take on design jobs for clients on a regular basis
  • You just got a job opportunity to design for a startup

Chances are, you’re afraid of making a wrong decision now. Maybe you make a bad call, and either end up working for a client who doesn’t value your work, or you invest your energy in working for a startup, that doesn’t even exist in 12 months from now.

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3 Reasons Why Usability Testing Isn’t Part of Your Workflow

by Stefan Rössler on November 27, 2014 –

We believe the Web is about people.

And that usability testing is the perfect way to understand these people and to improve your website based on their goals and needs, their feedback.

While that’s great, usability testing is not part of most designers’ or developers’ workflows.

Let me give you 3 quick reasons why that’s the case and how you can change this for maximum gain & growth.

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Why Userbrain is Different From Other Usability Testing Services

by Stefan Rössler on November 17, 2014 –

“You can’t always get what you want, but if you try sometimes, you just might find, you get what you need.”– The Rolling Stones

People ask us about the difference between Userbrain and all the other usability testing services out there.

The answer is simple:

Userbrain helps you get what you need, instead of just giving you what you want.

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