(13 articles)
Website Design: The Importance of First Impressions
According to a user eye-tracking study conducted by the Missouri University of Science and Technology, it only takes a fraction of a second for users to formulate an opinion about a website.
E-commerce Replatforming: UX Mistakes You Need to Avoid
Replatforming your e-commerce storefront may be some of the most rewarding and excruciating work out there.
7 Quick Psychology Hacks ​to Improve your SaaS Onboarding
Many experts stress the importance of structuring teams, upselling, cross-selling, and retaining customers.
How eCommerce Companies Utilize User Experience to Boost their Conversion Rates
eCommerce companies tend to care about their conversion rates more than any other product company. Every customer matters when it comes to small drop shipping orders. If you don’...
6 Psychological Phenomena Website Marketers Need to Know
Marketing and psychology have always gone hand-in-hand since the Mad Men days of the 1950s when advertising executives first began to study and utilize human psychological phenomena...
2 Essential User Tests You Should Run Weekly On Your Ecommerce Site
Last year more people than ever shopped online over the holidays. In numbers according to the latest study, this means that nearly half (47%) of consumers shopped online this season...
4 Big Questions Your Wary Web Users Want to Ask Your Brand
Web users are constantly being pulled in all directions. You need to make sure that your site is answering all their burning questions and engaging with them on multiple levels. You...
This is the Relationship Between UX Design & High Conversion Rates
When landing on your site, what does a visitor want to do next? Part of your job is to predict what the consumer wants and deliver it.
How to Test Your eCommerce Site for Conversion
There are a number of reasons why your eCommerce website may not be converting. The reasons could be as simple as your price being high or because you charge for shipping. At a more...
7 Emails Your E-commerce Store Needs to Send Out on an Automated Basis
Emails. People have been using this communication medium for decades, but its marketing potential has been largely uncovered until now. What about you? Are you truly aware of how automated...
How to Maximise Conversions With the Perfect CTA Button
Does your business thrive on online campaigns? Maybe you’ve tried social media, email marketing, and online ads to get your message across.
5 Places to Find Customers for Your E-Commerce Site
If you’re anything like me, you’re trying your very best to improve your business and land more customers every single day.
5 Factors That Affect a Shopper’s Psychology
Have you ever come back from a shopping trip and wondered why you bought an item? It's because external factors had an impact on your subconscious causing you to make that purchase.