According to a user eye-tracking study conducted by the Missouri University of Science and Technology, it only takes a fraction of a second for users to formulate an opinion about a website. This same study revealed that it subsequently takes users about 2.6 seconds for their eyes to land on the most influential part of a website — the company logo (users spent 6.5 seconds focused on the logo before looking at different elements of a site).
Many experts stress the importance of structuring teams, upselling, cross-selling, and retaining customers. Of course, these are very important ingredients for success, however, we shouldn’t forget about onboarding — a topic which is critical for any SaaS business.
Replatforming your e-commerce storefront may be some of the most rewarding and excruciating work out there. For those who don’t know, replatforming an e-commerce website means to essentially migrate it to a different platform. If you are unhappy with the way your site performs currently, this may be your only option. Continue reading
Have you ever come back from a shopping trip and wondered why you bought an item? It’s because external factors had an impact on your subconscious causing you to make that purchase. Shopper psychology.
If you’re anything like me, you’re trying your very best to improve your business and land more customers every single day. If not, you probably should ask yourself whether you should be doing this at all.
A critical aspect of business growth is the marketing process, which whether we like it or not and whether we’re good at it or not, will influence our business performance.
Does your business thrive on online campaigns?
Maybe you’ve tried social media, email marketing, and online ads to get your message across. But no matter how well-crafted your online campaign is, your business won’t do well unless your online visitors …click.
Emails. People have been using this communication medium for decades, but its marketing potential has been largely uncovered until now. What about you? Are you truly aware of how automated emails can fit into and optimize your marketing strategy?
There are a number of reasons why your eCommerce website may not be converting. The reasons could be as simple as your price being high or because you charge for shipping. At a more nuanced level, reasons for low conversions could include factors like your website not rendering properly on the customers’ device, or your checkout button not being placed prominently enough.
When landing on your site, what does a visitor want to do next? Part of your job is to predict what the consumer wants and deliver it. On average, people will stay on your website less than a minute, so you must capture their attention within the first few seconds. This is only the beginning.
Web users are constantly being pulled in all directions. You need to make sure that your site is answering all their burning questions and engaging with them on multiple levels. You’ll need to engage their hearts and their minds before you get anywhere close to their purses.
Here are some key things that users will want to ask from you – make sure that you’re offering them a well-rounded experience that goes beyond usability to brand advocacy and loyalty.
Last year more people than ever shopped online over the holidays.
In numbers according to the latest study, this means that nearly half (47%) of consumers shopped online this season, 33 percent of them from mobile devices. Online shopping therefore increased by 18 percent compared to 2015.
Knowing this numbers now – it’s really vital for your business that your customers are able to use your eCommerce site without struggles.
Marketing and psychology have always gone hand-in-hand since the Mad Men days of the 1950s when advertising executives first began to study and utilize human psychological phenomena to their advantage.
Some may call it manipulation, others call it marketing—who’s to say what it should be called when it works. When you understand how the mind works, you can target a campaign more effectively.
Here are just a few of the psychological phenomena used by political strategists and marketers to sell a product, person, or brand.