In today’s environment, user experience isn’t a plus. It’s a must.
Users are expecting that your website will be easy to navigate, and take them on a logical journey. They want it to be as friendly as possible and fulfill any needs they have.
Web users are constantly being pulled in all directions. You need to make sure that your site is answering all their burning questions and engaging with them on multiple levels. You’ll need to engage their hearts and their minds before you get anywhere close to their purses.
Here are some key things that users will want to ask from you – make sure that you’re offering them a well-rounded experience that goes beyond usability to brand advocacy and loyalty.
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At some point during the summer of 2015, mobile devices overtook desktop computers as the preferred method of conducting a Google search. That announcement stirred up the already frenzied buzz over the e-commerce potential for mobile-initiated sales.
The reality, though, is that conversion rates for mobile still lag way behind desktop conversion.
Top-performing websites are effective in generating sales, but are they just as effective in retaining customers and generating residual income?
The question you should ask yourself is: What happens after I close this sale? Is that it? Will I ever see this customer again, or is this a once-only sale?
If your website isn’t designed to encourage repeat business, there are several strategies you can implement to turn things around.