Userbrain

How the Google Ventures Design Sprint Works for Your Startup

by Oscar Waterworth on September 26, 2017 –

How the Google Ventures Design Sprint works for your startup

In today’s competitive market, startup businesses that dawdle too long to get their product developed and their business launched, may not even get the chance to reach the market in the first place.
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What Programming Language Should a Startup Choose?

by Valeriya Melnikova on August 24, 2017 –

programming-language

If you ever want to turn a room full of engineers into a real battlefield, just say that one programming language is better than another. Mind you, there will be profanities.
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Customer Onboarding: 5 Crucial Tips for SaaS Startups

by Olga Mykhoparkina on July 7, 2017 –

header-ub-onboardingSAAS
We run a SaaS startup. While building Chanty business messenger we’ve learnt that a software itself doesn’t matter unless you have a well-thought-through onboarding process. If you don’t, customers will bounce right before they even get to use your product.
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This is the Relationship Between UX Design & High Conversion Rates

by Jared Carrizales on June 16, 2017 –

header-ub-remoteusertestingalwaysworks

When landing on your site, what does a visitor want to do next? Part of your job is to predict what the consumer wants and deliver it. On average, people will stay on your website less than a minute, so you must capture their attention within the first few seconds. This is only the beginning.
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Why online usability testing works

by Tomer Sharon on April 11, 2017 –

Why online usability testing always works

Online usability testing for Web products and mobile apps is a quick, reliable way of answering the question “Can people use the product?” Compared to traditional, in-person usability testing, conducting online usability testing has several advantages:
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10 Ways To Make Your Lead Generation Website Convert On The First Visit

by Brad Shorr on March 25, 2017 –


Why Are First Visit Conversions Key? Because: 84 Percent of Website Visitors Convert on the First Visit.

Straight North has been validating website sales leads for over two years. Based on the review of more than 300,000 true sales leads, we have learned something startling: 84 percent of website visitors convert on the first visit.
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5 Ways to Track & Optimize User Experience in Google Analytics

by Kylie Ora Lobel on February 20, 2017 –

How to evaluate User Experience with Google Analytics
In today’s environment, user experience isn’t a plus. It’s a must.

Users are expecting that your website will be easy to navigate, and take them on a logical journey. They want it to be as friendly as possible and fulfill any needs they have.
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4 Big Questions Your Wary Web Users Want to Ask Your Brand

by Patrick Foster on February 3, 2017 –

4 Big Questions Your Wary Web Users Want to Ask Your Brand
Web users are constantly being pulled in all directions. You need to make sure that your site is answering all their burning questions and engaging with them on multiple levels. You’ll need to engage their hearts and their minds before you get anywhere close to their purses.

Here are some key things that users will want to ask from you – make sure that you’re offering them a well-rounded experience that goes beyond usability to brand advocacy and loyalty.
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How to Optimize Mobile Conversion with User Testing

by Dan Weinsoft on April 21, 2016 –

Header image for article on Mobile Conversion Optimization
Graphics designed by Freepik

At some point during the summer of 2015, mobile devices overtook desktop computers as the preferred method of conducting a Google search. That announcement stirred up the already frenzied buzz over the e-commerce potential for mobile-initiated sales.

The reality, though, is that conversion rates for mobile still lag way behind desktop conversion.

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How to Improve Website Conversion by Optimizing for Repeat Business

by Andrew Kucheriavy on January 12, 2016 –

How to Improve Website Conversions by Optimizing for Repeat Business

Top-performing websites are effective in generating sales, but are they just as effective in retaining customers and generating residual income?

The question you should ask yourself is: What happens after I close this sale? Is that it? Will I ever see this customer again, or is this a once-only sale?

If your website isn’t designed to encourage repeat business, there are several strategies you can implement to turn things around.
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