Have you ever come back from a shopping trip and wondered why you bought an item? It’s because external factors had an impact on your subconscious causing you to make that purchase. Shopper psychology.
User Experience designers need to be skilled in many areas to create an excellent experience for users. The essence of great UX goes way beyond providing a checklist of features. It’s a challenging, complex and multi-faceted role to slip into.
Which is why it doesn’t help that there are certain myths floating around. We decided to look at some of these UX myths and bust ‘em.
If you’re anything like me, you’re trying your very best to improve your business and land more customers every single day. If not, you probably should ask yourself whether you should be doing this at all.
A critical aspect of business growth is the marketing process, which whether we like it or not and whether we’re good at it or not, will influence our business performance.
Proactive Usability Testing – what the heck is it, how does it work and why would it be smart to make a habit out of it?
Usability testing is one of the most common ways of identifying issues when it comes to how your digital product or service is used. But this article is here to show you that usability testing is not just great for fixing problems, but it can actually drive your creative process.
The thing is, it’s already acknowledged in engineering circles that prototyping is a necessary component innovation’s design “life cycle”. But just why is it important to prototype no matter if you’re in the soft- or hardware business? Well, let’s take it back to the basics first.
When it comes to software development, one thing you’ve got to have is a set method of development. Waterfall, Agile or Hybrid?
Which one you choose depends on a lot of things. The context of your project, your developer’s skill set and of course the project leader’s ability to make the right decision.
Does your business thrive on online campaigns?
Maybe you’ve tried social media, email marketing, and online ads to get your message across. But no matter how well-crafted your online campaign is, your business won’t do well unless your online visitors …click.
As one of the worlds’ most inspiring businessmen and the founder of Virgin Group, Richard Branson, is definitely a person that can teach us a thing or two when it comes to doing business and how to treat the customers that come along with it. Continue reading
UX designers often get caught up in trying to design the best possible interface or product which is both streamlined and easy to use. In addition to that, they work hard on providing users with a set of features which enables them to do things just a little bit easier. Continue reading
User experience is the overall perception and feeling that users get after interacting with a digital product. The experience that users get when interacting with e-commerce sites is very crucial since it determines whether browsing a site will end up as conversion in sales. Continue reading
When it comes to creating content, you’ve probably heard it a million times: “it should be customer-centered”. But what does this refer to, after all? Does it mean you have to address the customer directly? Continue reading
Graphic design is the closest link between the public eye and design itself. This makes it one of the hottest careers at the moment, with a myriad of job opportunities. Out of those job opportunities, the most promising and highly paid design path is user experience or UX design, with a median salary of $100,000 per year for experienced designers. Continue reading
Artificial Intelligence or AI has been well-received in every industry in the world, because of its endless potential and countless abilities. Automation software and AI can do unimaginable things for your business, and there is no saying as to where it will lead from here. Continue reading
Emails. People have been using this communication medium for decades, but its marketing potential has been largely uncovered until now. What about you? Are you truly aware of how automated emails can fit into and optimize your marketing strategy?
User Experience is a broad subject and covers all kinds of elements of a website from the interface to the way the content is laid out, each element just as important as the last. However, many website owners and designers seem to be drawn to improving the technological side of things rather than the way the content is digested by the reader. Continue reading
As an entrepreneur and business owner, your main goal likely revolves around increasing sales and growing your business.
There’s nothing inherently wrong with this; after all, you wouldn’t enter the business world if you weren’t intent on becoming successful, right?
User experience is relative. A customer’s decision to transact (or not transact) with you is significantly influenced by how good (or bad) their experience is on your website compared to competition. In an industry where all websites are equally bad, customers are more likely to transact with a site that sucks the least.
The notes app Milanote is used by creative professionals working at big players like Apple or Facebook. We got together with Ollie, Co-Founder and CEO at Milanote and talked with him about his obsession over design details, the constant struggle of keeping the product simple and how he makes sure everyone on the team has some regular contact with real users.
There are a number of reasons why your eCommerce website may not be converting. The reasons could be as simple as your price being high or because you charge for shipping. At a more nuanced level, reasons for low conversions could include factors like your website not rendering properly on the customers’ device, or your checkout button not being placed prominently enough.
In today’s competitive market, startup businesses that dawdle too long to get their product developed and their business launched, may not even get the chance to reach the market in the first place.
If you ever want to turn a room full of engineers into a real battlefield, just say that one programming language is better than another. Mind you, there will be profanities.
We run a SaaS startup. While building Chanty business messenger we’ve learnt that a software itself doesn’t matter unless you have a well-thought-through onboarding process. If you don’t, customers will bounce right before they even get to use your product.
When landing on your site, what does a visitor want to do next? Part of your job is to predict what the consumer wants and deliver it. On average, people will stay on your website less than a minute, so you must capture their attention within the first few seconds. This is only the beginning.
Online usability testing for Web products and mobile apps is a quick, reliable way of answering the question “Can people use the product?” Compared to traditional, in-person usability testing, conducting online usability testing has several advantages:
Why Are First Visit Conversions Key? Because: 84 Percent of Website Visitors Convert on the First Visit.
Straight North has been validating website sales leads for over two years. Based on the review of more than 300,000 true sales leads, we have learned something startling: 84 percent of website visitors convert on the first visit.
In today’s environment, user experience isn’t a plus. It’s a must.
Users are expecting that your website will be easy to navigate, and take them on a logical journey. They want it to be as friendly as possible and fulfill any needs they have.
Web users are constantly being pulled in all directions. You need to make sure that your site is answering all their burning questions and engaging with them on multiple levels. You’ll need to engage their hearts and their minds before you get anywhere close to their purses.
Here are some key things that users will want to ask from you – make sure that you’re offering them a well-rounded experience that goes beyond usability to brand advocacy and loyalty.
Graphics designed by Freepik
At some point during the summer of 2015, mobile devices overtook desktop computers as the preferred method of conducting a Google search. That announcement stirred up the already frenzied buzz over the e-commerce potential for mobile-initiated sales.
The reality, though, is that conversion rates for mobile still lag way behind desktop conversion.
Top-performing websites are effective in generating sales, but are they just as effective in retaining customers and generating residual income?
The question you should ask yourself is: What happens after I close this sale? Is that it? Will I ever see this customer again, or is this a once-only sale?
If your website isn’t designed to encourage repeat business, there are several strategies you can implement to turn things around.