Userbrain

5 Factors That Affect a Shopper’s Psychology

by Josh Guest on July 18, 2018 –

Shopper in Aisle, Shopper's Psychology

Have you ever come back from a shopping trip and wondered why you bought an item? It’s because external factors had an impact on your subconscious causing you to make that purchase. Shopper psychology.

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Watch out! 10 UX Design Myths that can trip you up

by Alexandra Hayes on July 11, 2018 –

two guys, confused about UX design mythsUser Experience designers need to be skilled in many areas to create an excellent experience for users. The essence of great UX goes way beyond providing a checklist of features. It’s a challenging, complex and multi-faceted role to slip into.

Which is why it doesn’t help that there are certain myths floating around. We decided to look at some of these UX myths and bust ‘em.

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5 Places to Find Customers for Your E-Commerce Site

by Chris Richardson on July 4, 2018 –

Customers on a zebra crossing

If you’re anything like me, you’re trying your very best to improve your business and land more customers every single day. If not, you probably should ask yourself whether you should be doing this at all.

A critical aspect of business growth is the marketing process, which whether we like it or not and whether we’re good at it or not, will influence our business performance.

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Everything You Need to Know About Proactive Usability Testing

by Stefan Rössler on June 27, 2018 –

runner at start line

Proactive Usability Testing – what the heck is it, how does it work and why would it be smart to make a habit out of it?

Usability testing is one of the most common ways of identifying issues when it comes to how your digital product or service is used. But this article is here to show you that usability testing is not just great for fixing problems, but it can actually drive your creative process.

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Why Prototyping is Fundamental For Good Design

by Ashley Lipman on June 20, 2018 –

Image of drone

The thing is, it’s already acknowledged in engineering circles that prototyping is a necessary component innovation’s design “life cycle”. But just why is it important to prototype no matter if you’re in the soft- or hardware business? Well, let’s take it back to the basics first.

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Waterfall, Agile or Hybrid – What Development Method Should I Choose?

by James Scott on May 30, 2018 –

Software Development with Waterfall, Agile or Hybrid?

When it comes to software development, one thing you’ve got to have is a set method of development. Waterfall, Agile or Hybrid?

Which one you choose depends on a lot of things. The context of your project, your developer’s skill set and of course the project leader’s ability to make the right decision.

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How to Maximise Conversions With the Perfect CTA Button

by Olivia Scheibelreiter on May 18, 2018 –

Does your business thrive on online campaigns?

Maybe you’ve tried social media, email marketing, and online ads to get your message across. But no matter how well-crafted your online campaign is, your business won’t do well unless your online visitors …click.

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Richard Branson’s Top 5 Hacks on Improving Your Customer Support

by Olivia Scheibelreiter on May 15, 2018 –

As one of the worlds’ most inspiring businessmen and the founder of Virgin Group, Richard Branson, is definitely a person that can teach us a thing or two when it comes to doing business and how to treat the customers that come along with it. Continue reading

Do You Agree that Product Thinking Is the Next Big Thing in UX Design?

by Tom Jager on May 2, 2018 –

UX designers often get caught up in trying to design the best possible interface or product which is both streamlined and easy to use. In addition to that, they work hard on providing users with a set of features which enables them to do things just a little bit easier. Continue reading

7 Basic UX Rules for Your Online Business

by Paul Bates on April 11, 2018 –

User experience is the overall perception and feeling that users get after interacting with a digital product. The experience that users get when interacting with e-commerce sites is very crucial since it determines whether browsing a site will end up as conversion in sales. Continue reading

11 Tips to Writing Customer Centered Content

by Alice Jones on March 28, 2018 –

11 Tips to Writing Customer Centered Content

When it comes to creating content, you’ve probably heard it a million times: “it should be customer-centered”. But what does this refer to, after all? Does it mean you have to address the customer directly? Continue reading

How Graphic Designers Can Smoothly Switch to UX Design

by Olivia Ryan on March 21, 2018 –

Header Image Blog post: How Graphic Designers Can Smoothly Switch to UX Design
Graphic design is the closest link between the public eye and design itself. This makes it one of the hottest careers at the moment, with a myriad of job opportunities. Out of those job opportunities, the most promising and highly paid design path is user experience or UX design, with a median salary of $100,000 per year for experienced designers. Continue reading

Artificial Intelligence and Customer Engagement

by Robin Singh on March 12, 2018 –

Header Graphic of Blog Post Artificial Intelligence and Customer Engagement – The Key to Personalization and Scalability

Artificial Intelligence or AI has been well-received in every industry in the world, because of its endless potential and countless abilities. Automation software and AI can do unimaginable things for your business, and there is no saying as to where it will lead from here. Continue reading

7 Emails Your E-commerce Store Needs to Send Out on an Automated Basis

by Lucy Benton on February 26, 2018 –

7 Automated eCommerce E-Mails you should send
Emails. People have been using this communication medium for decades, but its marketing potential has been largely uncovered until now. What about you? Are you truly aware of how automated emails can fit into and optimize your marketing strategy?
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How to Make Your Content Crystal-Clear with These UX Tips

by Gloria Kopp on February 9, 2018 –

How to Make Your Content Crystal-Clear & Super Scannable with These UX Tips

User Experience is a broad subject and covers all kinds of elements of a website from the interface to the way the content is laid out, each element just as important as the last. However, many website owners and designers seem to be drawn to improving the technological side of things rather than the way the content is digested by the reader. Continue reading

How to Turn Customer Pain Points Into Pleasure

by Stewart Dunlop on January 31, 2018 –

How to Turn Customer Pain Points Into Pleasure

As an entrepreneur and business owner, your main goal likely revolves around increasing sales and growing your business.

There’s nothing inherently wrong with this; after all, you wouldn’t enter the business world if you weren’t intent on becoming successful, right?

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How To Benchmark User Experience On Your Website

by Shawn Arora on December 29, 2017 –

How to benchmark User Experience on Your WebsiteUser experience is relative. A customer’s decision to transact (or not transact) with you is significantly influenced by how good (or bad) their experience is on your website compared to competition. In an industry where all websites are equally bad, customers are more likely to transact with a site that sucks the least.
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How Milanote iteratively improves their product by testing everything with real users

by Markus Pirker on November 2, 2017 –

The notes app Milanote is used by creative professionals working at big players like Apple or Facebook. We got together with Ollie, Co-Founder and CEO at Milanote and talked with him about his obsession over design details, the constant struggle of keeping the product simple and how he makes sure everyone on the team has some regular contact with real users.

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How to Test Your eCommerce Site for Conversion

by Shawn Arora on October 30, 2017 –

There are a number of reasons why your eCommerce website may not be converting. The reasons could be as simple as your price being high or because you charge for shipping. At a more nuanced level, reasons for low conversions could include factors like your website not rendering properly on the customers’ device, or your checkout button not being placed prominently enough.
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How the Google Ventures Design Sprint Works for Your Startup

by Oscar Waterworth on September 26, 2017 –

How the Google Ventures Design Sprint works for your startup

In today’s competitive market, startup businesses that dawdle too long to get their product developed and their business launched, may not even get the chance to reach the market in the first place.
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What Programming Language Should a Startup Choose?

by Valeriya Melnikova on August 24, 2017 –

programming-language

If you ever want to turn a room full of engineers into a real battlefield, just say that one programming language is better than another. Mind you, there will be profanities.
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Customer Onboarding: 5 Crucial Tips for SaaS Startups

by Olga Mykhoparkina on July 7, 2017 –

header-ub-onboardingSAAS
We run a SaaS startup. While building Chanty business messenger we’ve learnt that a software itself doesn’t matter unless you have a well-thought-through onboarding process. If you don’t, customers will bounce right before they even get to use your product.
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This is the Relationship Between UX Design & High Conversion Rates

by Jared Carrizales on June 16, 2017 –

header-ub-remoteusertestingalwaysworks

When landing on your site, what does a visitor want to do next? Part of your job is to predict what the consumer wants and deliver it. On average, people will stay on your website less than a minute, so you must capture their attention within the first few seconds. This is only the beginning.
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Why online usability testing works

by Tomer Sharon on April 11, 2017 –

Why online usability testing always works

Online usability testing for Web products and mobile apps is a quick, reliable way of answering the question “Can people use the product?” Compared to traditional, in-person usability testing, conducting online usability testing has several advantages:
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10 Ways To Make Your Lead Generation Website Convert On The First Visit

by Brad Shorr on March 25, 2017 –


Why Are First Visit Conversions Key? Because: 84 Percent of Website Visitors Convert on the First Visit.

Straight North has been validating website sales leads for over two years. Based on the review of more than 300,000 true sales leads, we have learned something startling: 84 percent of website visitors convert on the first visit.
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5 Ways to Track & Optimize User Experience in Google Analytics

by Kylie Ora Lobel on February 20, 2017 –

How to evaluate User Experience with Google Analytics
In today’s environment, user experience isn’t a plus. It’s a must.

Users are expecting that your website will be easy to navigate, and take them on a logical journey. They want it to be as friendly as possible and fulfill any needs they have.
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4 Big Questions Your Wary Web Users Want to Ask Your Brand

by Patrick Foster on February 3, 2017 –

4 Big Questions Your Wary Web Users Want to Ask Your Brand
Web users are constantly being pulled in all directions. You need to make sure that your site is answering all their burning questions and engaging with them on multiple levels. You’ll need to engage their hearts and their minds before you get anywhere close to their purses.

Here are some key things that users will want to ask from you – make sure that you’re offering them a well-rounded experience that goes beyond usability to brand advocacy and loyalty.
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How to Optimize Mobile Conversion with User Testing

by Dan Weinsoft on April 21, 2016 –

Header image for article on Mobile Conversion Optimization
Graphics designed by Freepik

At some point during the summer of 2015, mobile devices overtook desktop computers as the preferred method of conducting a Google search. That announcement stirred up the already frenzied buzz over the e-commerce potential for mobile-initiated sales.

The reality, though, is that conversion rates for mobile still lag way behind desktop conversion.

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How to Improve Website Conversion by Optimizing for Repeat Business

by Andrew Kucheriavy on January 12, 2016 –

How to Improve Website Conversions by Optimizing for Repeat Business

Top-performing websites are effective in generating sales, but are they just as effective in retaining customers and generating residual income?

The question you should ask yourself is: What happens after I close this sale? Is that it? Will I ever see this customer again, or is this a once-only sale?

If your website isn’t designed to encourage repeat business, there are several strategies you can implement to turn things around.
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