Userbrain

We are selling usability wrong. And it sucks.

by Markus Pirker on July 21, 2016 –

We are selling usability wrong. And it sucks.
As UX designers our job is to analyze and understand the goals, motivations and behavior of people and create easy, understandable and efficient solutions tailored to their needs.

Why do we still suck at doing the same when selling our work to our clients? No kidding, I mean it – we still stick to finding an easy, understandable and efficient approach to sell our own work, which is building easy and understandable things for others.
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