Userbrain

138 FREE ebooks on User Experience, Usability, User Interface Design and more

by Stefan Rössler on August 6, 2018 –

Header to 138 Free User Experience, User Interface and Usability eBooks

Human behavior is amazing. That’s probably why it’s so easy to fall in love with user-centered design. It’s a broad subject that is based on human-computer interaction, psychological triggers, behavioral patterns, and then spits out user interface design, user experience design, web design and more.

It’s a science that pokes into users minds with relentless curiosity. And relentless curiosity is what all creatives have in common. Continue reading

A Designer’s Go-To Guide for Usability Testing

by Markus Pirker on June 13, 2018 –

When it comes to design and usability testing, one thing is certain  – you can’t master one without the other.

When we at Userbrain talk to people, everyone seems to agree that testing is important. But have they ever actually carried out a usability study? Nope.

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How to Maximise Conversions With the Perfect CTA Button

by Olivia Scheibelreiter on May 18, 2018 –

Does your business thrive on online campaigns?

Maybe you’ve tried social media, email marketing, and online ads to get your message across. But no matter how well-crafted your online campaign is, your business won’t do well unless your online visitors …click.

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Do You Agree that Product Thinking Is the Next Big Thing in UX Design?

by Tom Jager on May 2, 2018 –

UX designers often get caught up in trying to design the best possible interface or product which is both streamlined and easy to use. In addition to that, they work hard on providing users with a set of features which enables them to do things just a little bit easier. Continue reading

7 Basic UX Rules for Your Online Business

by Paul Bates on April 11, 2018 –

User experience is the overall perception and feeling that users get after interacting with a digital product. The experience that users get when interacting with e-commerce sites is very crucial since it determines whether browsing a site will end up as conversion in sales. Continue reading

11 Tips to Writing Customer Centered Content

by Alice Jones on March 28, 2018 –

11 Tips to Writing Customer Centered Content

When it comes to creating content, you’ve probably heard it a million times: “it should be customer-centered”. But what does this refer to, after all? Does it mean you have to address the customer directly? Continue reading

How Graphic Designers Can Smoothly Switch to UX Design

by Olivia Ryan on March 21, 2018 –

Header Image Blog post: How Graphic Designers Can Smoothly Switch to UX Design
Graphic design is the closest link between the public eye and design itself. This makes it one of the hottest careers at the moment, with a myriad of job opportunities. Out of those job opportunities, the most promising and highly paid design path is user experience or UX design, with a median salary of $100,000 per year for experienced designers. Continue reading

How to make usability testing a habit

by Stefan Rössler on March 18, 2018 –

Learn how to make usability testing a habit
Before we tell you how to make usability testing a habit, you might be interested in why we think this is important. Continue reading

Artificial Intelligence and Customer Engagement

by Robin Singh on March 12, 2018 –

Header Graphic of Blog Post Artificial Intelligence and Customer Engagement – The Key to Personalization and Scalability

Artificial Intelligence or AI has been well-received in every industry in the world, because of its endless potential and countless abilities. Automation software and AI can do unimaginable things for your business, and there is no saying as to where it will lead from here. Continue reading

7 Emails Your E-commerce Store Needs to Send Out on an Automated Basis

by Lucy Benton on February 26, 2018 –

7 Automated eCommerce E-Mails you should send
Emails. People have been using this communication medium for decades, but its marketing potential has been largely uncovered until now. What about you? Are you truly aware of how automated emails can fit into and optimize your marketing strategy?
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How to Make Your Content Crystal-Clear with These UX Tips

by Gloria Kopp on February 9, 2018 –

How to Make Your Content Crystal-Clear & Super Scannable with These UX Tips

User Experience is a broad subject and covers all kinds of elements of a website from the interface to the way the content is laid out, each element just as important as the last. However, many website owners and designers seem to be drawn to improving the technological side of things rather than the way the content is digested by the reader. Continue reading

How to Turn Customer Pain Points Into Pleasure

by Stewart Dunlop on January 31, 2018 –

How to Turn Customer Pain Points Into Pleasure

As an entrepreneur and business owner, your main goal likely revolves around increasing sales and growing your business.

There’s nothing inherently wrong with this; after all, you wouldn’t enter the business world if you weren’t intent on becoming successful, right?

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How to Test Your eCommerce Site for Conversion

by Shawn Arora on October 30, 2017 –

There are a number of reasons why your eCommerce website may not be converting. The reasons could be as simple as your price being high or because you charge for shipping. At a more nuanced level, reasons for low conversions could include factors like your website not rendering properly on the customers’ device, or your checkout button not being placed prominently enough.
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How the Google Ventures Design Sprint Works for Your Startup

by Oscar Waterworth on September 26, 2017 –

How the Google Ventures Design Sprint works for your startup

In today’s competitive market, startup businesses that dawdle too long to get their product developed and their business launched, may not even get the chance to reach the market in the first place.
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What Programming Language Should a Startup Choose?

by Valeriya Melnikova on August 24, 2017 –

programming-language

If you ever want to turn a room full of engineers into a real battlefield, just say that one programming language is better than another. Mind you, there will be profanities.
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Why Testing Designs with Users Is Still a Major Challenge for Companies

by Markus Pirker on August 9, 2017 –

Why Testing Designs with Users Is Still a Major Challenge for Companies

The good folks at UXPin have just released their annual Enterprise UX Industry Report. They surveyed over 3.000 professionals – mainly product managers.

The good news: things are slowly but steadily changing, and increasingly more people expect useful and usable business products. The bad news is that user testing remains a major challenge for companies in 2017. Continue reading

Customer Onboarding: 5 Crucial Tips for SaaS Startups

by Olga Mykhoparkina on July 7, 2017 –

header-ub-onboardingSAAS
We run a SaaS startup. While building Chanty business messenger we’ve learnt that a software itself doesn’t matter unless you have a well-thought-through onboarding process. If you don’t, customers will bounce right before they even get to use your product.
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This is the Relationship Between UX Design & High Conversion Rates

by Jared Carrizales on June 16, 2017 –

header-ub-remoteusertestingalwaysworks

When landing on your site, what does a visitor want to do next? Part of your job is to predict what the consumer wants and deliver it. On average, people will stay on your website less than a minute, so you must capture their attention within the first few seconds. This is only the beginning.
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Why an obsession with demographics will hurt your user tests

by Markus Pirker on May 18, 2017 –

Why obsessing over demographics will hurt your user tests
A couple of months ago one of our blog posts mentioning our view on the (non existing) value of demographic targeting for user testing got featured on Designer News. Man, we had to face harsh criticism for that piece. But this happened already a couple of months ago, so I thought it’s time to fan the flames.
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Why online usability testing works

by Tomer Sharon on April 11, 2017 –

Why online usability testing always works

Online usability testing for Web products and mobile apps is a quick, reliable way of answering the question “Can people use the product?” Compared to traditional, in-person usability testing, conducting online usability testing has several advantages:
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10 Ways To Make Your Lead Generation Website Convert On The First Visit

by Brad Shorr on March 25, 2017 –


Why Are First Visit Conversions Key? Because: 84 Percent of Website Visitors Convert on the First Visit.

Straight North has been validating website sales leads for over two years. Based on the review of more than 300,000 true sales leads, we have learned something startling: 84 percent of website visitors convert on the first visit.
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5 Ways to Track & Optimize User Experience in Google Analytics

by Kylie Ora Lobel on February 20, 2017 –

How to evaluate User Experience with Google Analytics
In today’s environment, user experience isn’t a plus. It’s a must.

Users are expecting that your website will be easy to navigate, and take them on a logical journey. They want it to be as friendly as possible and fulfill any needs they have.
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2 Essential User Tests You Should Run Weekly On Your Ecommerce Site

by Markus Pirker on January 4, 2017 –

2 User Tests every eCommerce site should run

Last year more people than ever shopped online over the holidays.

In numbers according to the latest study, this means that nearly half (47%) of consumers shopped online this season, 33 percent of them from mobile devices. Online shopping therefore increased by 18 percent compared to 2015.

Knowing this numbers now – it’s really vital for your business that your customers are able to use your eCommerce site without struggles.
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How to prioritize usability issues

by Markus Pirker on November 1, 2016 –

How to prioritize usability issues with severity rating

A typical usability test may return over 100 usability issues. How can you prioritize these issues so that the development team knows which are the most serious ones?

Below I describe three different ways to ensure that you find and fix those issues with the biggest impact on the experience of your users.
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6 Psychological Phenomena Website Marketers Need to Know

by Markus Pirker on July 14, 2016 –

5 Psychological Phenomena Website Marketers Need to Know

Marketing and psychology have always gone hand-in-hand since the Mad Men days of the 1950s when advertising executives first began to study and utilize human psychological phenomena to their advantage.

Some may call it manipulation, others call it marketing—who’s to say what it should be called when it works. When you understand how the mind works, you can target a campaign more effectively.

Here are just a few of the psychological phenomena used by political strategists and marketers to sell a product, person, or brand.

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The 10 Best Customer Feedback Tools For Your Website

by Markus Pirker on July 6, 2016 –

The Best Tools to Collect Customer Feedback on Your Website

If you had a real store it would be easy for you to chat with your customers about their experience.

It’s often not that easy to gather feedback from angry, frustrated or disappointed customers on your website because an alternative offer is just a quick click away. They just leave without telling you why.

You need to find processes to capture feedback from your visitors at the right time and right place.

Here you’ll find a collection of the 10 best tools to help you gathering customer feedback on your website.

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7 Step Guide to Guerrilla Usability Testing: DIY Usability Testing Method

by Markus Pirker on March 24, 2016 –

 guerrilla usability testing

In the field of User Experience and Product Development, research and planning rule the show.

Neglecting either of them will backfire on you and your organization with high user abandonment, increased need (and cost) for customer service, increased cost and time for development, and all in all—a complete waste of available resources.

But what can you do when deadlines are near and the budget is low?

You can do Guerrilla Usability Testing, a lean and agile approach to testing which doesn’t break the bank.

In 7 simple steps, we will show you how to conduct Guerrilla Usability Testing to get the maximum out of it.

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How to Grow From Exposure to User Feedback in 3 Simple Steps

by Markus Pirker on February 5, 2016 –

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How to Improve Website Conversion by Optimizing for Repeat Business

by Andrew Kucheriavy on January 12, 2016 –

How to Improve Website Conversions by Optimizing for Repeat Business

Top-performing websites are effective in generating sales, but are they just as effective in retaining customers and generating residual income?

The question you should ask yourself is: What happens after I close this sale? Is that it? Will I ever see this customer again, or is this a once-only sale?

If your website isn’t designed to encourage repeat business, there are several strategies you can implement to turn things around.
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How To Find Out What Users Really Experience

by Stefan Rössler on December 9, 2015 –

Muppet Show's Statler and Waldorf looking down from their balcony

Did you ever notice that user experience is a lot like health?

User experience designers are doctors. Developers are surgeons. Users are of course patients, and bad user experiences are like a disease.

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5 Mistakes People Make When Writing Usability Tasks

by Markus Pirker on November 12, 2015 –

5 Mistakes People Make When Writing Usability Tasks

While running Userbrain we noticed 5 common mistakes that we would like to share with you in the interest of learning. And also to tell you how to avoid making those same usability mistakes.

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10 Best Slide Decks for Usability Optimization

by Markus Pirker on November 3, 2015 –

header-usabilityslideshare

A complete list of the best slide decks for usability optimization, containing useful tipps for usability testing, user experience design and user research.

I’m missing your favorite? Be sure to add a comment at the bottom letting me know which one you would include.

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7 Steps to Effective Usability Testing

by Stefan Rössler on September 14, 2015 –

Website usability testing - 7 ways to make it a habit

Effective usability testing is all about smart use & spread of resources. That’s why we believe that making ongoing testing a habit will yield the best results.

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The User is Always Right? Wrong!

by Stefan Rössler on August 25, 2015 –

headerimage-userisalwaysright

As someone who might be called usability expert I’ve often referred to the old saying that the user is always right.

As an interface designer on the other hand, I can’t agree with this statement at all.

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How to Excite Stakeholders to Start Usability Testing

by Stefan Rössler on June 11, 2015 –

How to excite people to start with usability testing

We asked our readers to tell us about their biggest challenges when it comes to usability testing.

It seems like getting buy-in from internal and external stakeholders is one of the hardest parts for many of you…

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Why You Don’t Need To Test With Your Target Audience

by Stefan Rössler on May 28, 2015 –

header-no-demographicsGraphics designed by Freepik

It’s hard to believe, but you don’t need representative users for Usability testing!

Again, you don’t need representative users for usability testing. Here’s why:

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How To Save Up To 40% More Time at Remote Usability Testing

by Markus Pirker on May 21, 2015 –

Remote usability testing: How to save up to 40% time while analyzing the usability videos

If you’re improving your website with the help of remote usability testing you’re already saving up to 60% of the costs and time involved, compared to traditional Lab Testing.

Hurray!

But I’ll now show you a simple yet very effective method of speeding up your remote usability testing cycles even more.

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How to Easily Find and Fix Usability Problems

by Stefan Rössler on May 14, 2015 –

header-fixanyusabilityissue

If you think your site has usability problems, you’re probably right about that. Every website has them and it’s a constant battle to find and fix these issues.

The easiest way to do it is by watching people use your site in job-based usability tests.

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3 Things You Shouldn’t Ask in a Usability Test

by Stefan Rössler on May 1, 2015 –

header-questionsnottoask

Usability tests let you find out what’s clear and what’s not clear to people as they use your website.

Usability testing is NOT about opinions and that’s why there’s not much use in asking your participants the following questions:

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6 Usability Tasks You Haven’t Tried So Far But Really Should!

by Markus Pirker on April 24, 2015 –

blog-6usabilitytaskexamples

Usability testing can be a really easy thing to do. You can do almost anything wrong – as long as you get your tasks right, your usability testing will always work.

Stefan has already explained how to write better usability tasks if you’re starting from scratch.

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How to Write Better Tasks to Improve Your Usability Testing

by Stefan Rössler on April 17, 2015 –

header-bettertasks

Usability testing is easy and you’ll get valuable insights even if you’re doing it for the first time.

You can do almost everything wrong – as long as you get your tasks right your usability testing will always work.

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How to Integrate Continuous Micro Feedback Into Your Business

by Markus Pirker on April 9, 2015 –

how-to-integrate-micro-feedback

I once read a story about a great lecturer. After delivering his presentation he had the habit of asking everyone he had the chance to talk t what his interlocutor had absolutely disliked about his talk.

If people hesitated, he told them that he only had been invited as a speaker today because of his listening to and acting on every single negative feedback he received.

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5 Simple Steps to DIY Usability Testing for Creators

by Stefan Rössler on April 2, 2015 –

diy-usability-testsIllustration by Juhan Sonin

Usability testing can help you dramatically improve your website or app by watching people use it.

We all know this to be true and yet so many of us don’t do a lot of testing. Let’s change this, now!

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Lorem Ipsum Has to Die

by Stefan Rössler on March 2, 2015 –

header-loremipsum

Designers around the whole world know and use Lorem Ipsum or whatever type of text as placeholder.

The portfolios of some colleagues are full of commissioned works showing only placeholder texts instead of real information.

Some people may think that this is of no importance but I am actually absolutely unable to understand this…

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How to Design Better Websites by Writing Them First

by Stefan Rössler on February 16, 2015 –

writing-better-websites

Imagine you’re working on the signup process of a website. Your goal is to create a great onboarding experience for your users.

You’ve done some research and want to start designing now.

How do you actually begin?

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How to Better Understand Your Website Users’ Behavior

by Stefan Rössler on January 24, 2015 –

How to better understand your website users' behavior

Your website (app, etc.) doesn’t have a user experience, your users do.

That’s why you have to understand your user’s behavior and find out why they do what they do on your site.

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Design The User Not The Experience

by Stefan Rössler on January 17, 2015 –

design the user not the UX

Help people become better versions of themselves. That’s in a nutshell what I believe to be the secret of any great design.

It’s not about the user interface or the user experience or anything like this – it’s all about the user.

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Embrace Failure – or How to Get Over Your First Usability Test

by Markus Pirker on December 23, 2014 –

user testing failure

I remember one of our first usability projects.

We were asked by a big Austrian technology company to evaluate the usability of their hardware product. We ran a usability session with a couple of participants, and the technology company kind of freaked out when we showed them videos of real people struggling with their product in various ways.

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3 Reasons Why Usability Testing Isn’t Part of Your Workflow

by Stefan Rössler on November 27, 2014 –

We believe the Web is about people.

And that usability testing is the perfect way to understand these people and to improve your website based on their goals and needs, their feedback.

While that’s great, usability testing is not part of most designers’ or developers’ workflows.

Let me give you 3 quick reasons why that’s the case and how you can change this for maximum gain & growth.

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