Product Management

The impact of investments in user experience projects is measurable in dollars and cents and can be directly linked to revenues.

We asked our readers to tell us about their biggest challenges when it comes to usability testing and it seems like getting buy-in from internal and external stakeholders is one of...

Search engine optimization (SEO) and user experience (UX) are both well-known concepts in digital marketing, but most people perceive them as totally independent and unrelated to each other.

I once read a story about a great lecturer. After delivering his presentation he had the habit of asking everyone he had the chance to talk t what his interlocutor had absolutely disliked...

As a product manager, you need to deeply understand problems, issues, needs and wants of current and potential customers.

Digital product managers are responsible for overseeing the entire life-cycle of a product. The role has multiple functions from strategic to tactical and also provides cross-functional...

In an over-saturated market, building your Saas product is an art form. Getting the product right can be challenging enough but with any online product there comes pitfalls and mistakes...

A few weeks ago we met Philipp Sackl, the lead designer of Firefox at Mozilla, at the UX Day in Graz where he gave an inspiring talk about empathy and design.

Marketing and psychology have always gone hand-in-hand since the Mad Men days of the 1950s when advertising executives first began to study and utilize human psychological phenomena...

A typical usability test may return over 100 usability issues. How can you prioritize these issues so that the development team knows which are the most serious ones? [thrive_leads...

If you've already had to send money to a foreign country, you'll know it's neither cheap nor easy.

Top-performing websites are effective in generating sales, but are they just as effective in retaining customers and generating residual income? The question you should ask yourself...

Studies show that there is a direct correlation between exposure to user feedback and design or product improvements.

Doors opened and people started pouring into Hall 2. Just a few minutes later our booth was crowded and we had to answer many questions about our product. We were attending WebSummit...

Web users are constantly being pulled in all directions. You need to make sure that your site is answering all their burning questions and engaging with them on multiple levels. You...

If you ever want to turn a room full of engineers into a real battlefield, just say that one programming language is better than another.

When it comes to software development, one thing you’ve got to have is a set method of development.