(16 articles)
Stefan Rössler

How to Excite Stakeholders to Start Usability Testing

We asked our readers to tell us about their biggest challenges when it comes to usability testing and it seems like getting buy-in from internal and external stakeholders is one of...
Product Management User Testing
5 min read
Serena Dorf

6 Great Tricks to Integrate SEO with UX Successfully

Search engine optimization (SEO) and user experience (UX) are both well-known concepts in digital marketing, but most people perceive them as totally independent and unrelated to each other.
Product Management User Experience
4 min read
Markus Pirker

How to Integrate Continuous Micro Feedback Into Your Business

I once read a story about a great lecturer. After delivering his presentation he had the habit of asking everyone he had the chance to talk t what his interlocutor had absolutely disliked...
Product Management User Experience
9 min read
Tom Jager

6 Ways Product Managers can apply Design Thinking

As a product manager, you need to deeply understand problems, issues, needs and wants of current and potential customers.
Product Management
5 min read
Arne

The 25 Best Free eBooks for Digital Product Managers

Digital product managers are responsible for overseeing the entire life-cycle of a product. The role has multiple functions from strategic to tactical and also provides cross-functional...
Product Management
6 min read
Joel Syder

Five Mistakes To Avoid With Your SaaS Product

In an over-saturated market, building your Saas product is an art form. Getting the product right can be challenging enough but with any online product there comes pitfalls and mistakes...
Product Management User Experience
4 min read
Markus Pirker

Philipp, Lead Designer of Firefox, Talks Usability & Empathy

A few weeks ago we met Philipp Sackl, the lead designer of Firefox at Mozilla, at the UX Day in Graz where he gave an inspiring talk about empathy and design.
Product Management
5 min read
Markus Pirker

6 Psychological Phenomena Website Marketers Need to Know

Marketing and psychology have always gone hand-in-hand since the Mad Men days of the 1950s when advertising executives first began to study and utilize human psychological phenomena...
eCommerce Product Management
5 min read
Markus Pirker

How to prioritize usability issues

A typical usability test may return over 100 usability issues. How can you prioritize these issues so that the development team knows which are the most serious ones? [thrive_leads...
Product Management User Testing
3 min read
Markus Pirker

Usability Case Study: How TawiPay Solves a Problem for 200 Million Migrants

If you've already had to send money to a foreign country, you'll know it's neither cheap nor easy.
Product Management User Testing
6 min read
Andrew Kucheriavy

How to Improve Website Conversion by Optimizing for Repeat Business

Top-performing websites are effective in generating sales, but are they just as effective in retaining customers and generating residual income? The question you should ask yourself...
Product Management User Experience
5 min read
Markus Pirker

How to Grow From Exposure to User Feedback in 3 Simple Steps

Studies show that there is a direct correlation between exposure to user feedback and design or product improvements.
Product Management User Experience
6 min read
Markus Pirker

Lessons learned from having a booth at a conference with over 53,000 attendees

Doors opened and people started pouring into Hall 2. Just a few minutes later our booth was crowded and we had to answer many questions about our product. We were attending WebSummit...
Product Management
6 min read
Patrick Foster

4 Big Questions Your Wary Web Users Want to Ask Your Brand

Web users are constantly being pulled in all directions. You need to make sure that your site is answering all their burning questions and engaging with them on multiple levels. You...
eCommerce Product Management
6 min read
Valeriya Melnikova

What Programming Language Should a Startup Choose?

If you ever want to turn a room full of engineers into a real battlefield, just say that one programming language is better than another.
Product Management
7 min read
James Scott

Waterfall, Agile or Hybrid – What Development Method Should I Choose?

When it comes to software development, one thing you’ve got to have is a set method of development.
Product Management
4 min read