Your website (app, etc.) doesn’t have a user experience, your users do.
That’s why you have to understand your user’s behavior and find out why they do what they do on your site.
Help people become better versions of themselves. That’s in a nutshell what I believe to be the secret of any great design.
It’s not about the user interface or the user experience or anything like this – it’s all about the user.
I remember one of our first usability projects.
We were asked by a big Austrian technology company to evaluate the usability of their hardware product. We ran a usability session with a couple of participants, and the technology company kind of freaked out when we showed them videos of real people struggling with their product in various ways.
We believe the Web is about people.
And that usability testing is the perfect way to understand these people and to improve your website based on their goals and needs, their feedback.
While that’s great, usability testing is not part of most designers’ or developers’ workflows.
Let me give you 3 quick reasons why that’s the case and how you can change this for maximum gain & growth.