eCommerce companies tend to care about their conversion rates more than any other product company. Every customer matters when it comes to small drop shipping orders. If you don’t know how to guide your clients to the cart and make him proceed with a purchase, there is no chance to sustain your business successfully.
By definition, user testing (also referred to as usability testing) is the process through which the interface and functions of a website, app, product or service are tested by real users, who perform specific tasks in realistic conditions. To get the best results, testers shouldn’t be directed too much and should be allowed to interact with the website or app naturally in order to really test if the platform is easy to use by people who aren’t yet accustomed to it.
There are plenty of resources available online to learn more about user testing and usability tests. However, most of these resources offer limited information, which will then entail having to invest a significant amount of time on research alone to gain the necessary skills.
Online courses offer greater value in learning about usability testing as they provide details on the essentials of usability testing and even more details on the tools necessary to conduct usability testing. The following list includes the 10 best online courses you can take on usability testing.
Proactive Usability Testing – what the heck is it, how does it work and why would it be smart to make a habit out of it?
Usability testing is one of the most common ways of identifying issues when it comes to how your digital product or service is used. But this article is here to show you that usability testing is not just great for fixing problems, but it can actually drive your creative process.
When it comes to design and usability testing, one thing is certain – you can’t master one without the other.
When we at Userbrain talk to people, everyone seems to agree that testing is important. But have they ever actually carried out a usability study? Nope.
Before we tell you how to make usability testing a habit, you might be interested in why we think this is important. Continue reading
The notes app Milanote is used by creative professionals working at big players like Apple or Facebook. We got together with Ollie, Co-Founder and CEO at Milanote and talked with him about his obsession over design details, the constant struggle of keeping the product simple and how he makes sure everyone on the team has some regular contact with real users.
There are a number of reasons why your eCommerce website may not be converting. The reasons could be as simple as your price being high or because you charge for shipping. At a more nuanced level, reasons for low conversions could include factors like your website not rendering properly on the customers’ device, or your checkout button not being placed prominently enough.
The good folks at UXPin have just released their annual Enterprise UX Industry Report. They surveyed over 3.000 professionals – mainly product managers.
The good news: things are slowly but steadily changing, and increasingly more people expect useful and usable business products. The bad news is that user testing remains a major challenge for companies in 2017. Continue reading
A couple of months ago one of our blog posts mentioning our view on the (non existing) value of demographic targeting for user testing got featured on Designer News. Man, we had to face harsh criticism for that piece. But this happened already a couple of months ago, so I thought it’s time to fan the flames.
Online usability testing for Web products and mobile apps is a quick, reliable way of answering the question “Can people use the product?” Compared to traditional, in-person usability testing, conducting online usability testing has several advantages:
Last year more people than ever shopped online over the holidays.
In numbers according to the latest study, this means that nearly half (47%) of consumers shopped online this season, 33 percent of them from mobile devices. Online shopping therefore increased by 18 percent compared to 2015.
Knowing this numbers now – it’s really vital for your business that your customers are able to use your eCommerce site without struggles.
A typical usability test may return over 100 usability issues. How can you prioritize these issues so that the development team knows which are the most serious ones?
Below I describe three different ways to ensure that you find and fix those issues with the biggest impact on the experience of your users.
Kids are good at latest technology because they grow up with it, but what if you let young people use some old tech for the first time? As it seems usability testing old stuff with kids can really be fun to watch. 😉
As UX designers our job is to analyze and understand the goals, motivations and behavior of people and create easy, understandable and efficient solutions tailored to their needs.
Why do we still suck at doing the same when selling our work to our clients? No kidding, I mean it – we still stick to finding an easy, understandable and efficient approach to sell our own work, which is building easy and understandable things for others.
Graphics designed by Freepik
At some point during the summer of 2015, mobile devices overtook desktop computers as the preferred method of conducting a Google search. That announcement stirred up the already frenzied buzz over the e-commerce potential for mobile-initiated sales.
The reality, though, is that conversion rates for mobile still lag way behind desktop conversion.
If you’ve already had to send money to a foreign country, you’ll know it’s neither cheap nor easy.
Realizing that globally such fund transfers represent over 500 billions of dollars annually Pascal Briod was frustrated with the amount of money people lose on transfer fees. So he co-founded TawiPay,as an easy-to-use alternative for international money transfers.
We spoke with Pascal about the problem he’s been solving for 200 million migrants, feedback from frustrated customers as a way of validating product-market-fit, and the challenge of integrating user tests into the working process.
While running Userbrain we noticed 5 common mistakes that we would like to share with you in the interest of learning. And also to tell you how to avoid making those same usability mistakes.
A complete list of the best slide decks for usability optimization, containing useful tipps for usability testing, user experience design and user research.
I’m missing your favorite? Be sure to add a comment at the bottom letting me know which one you would include.
Effective usability testing is all about smart use & spread of resources. That’s why we believe that making ongoing testing a habit will yield the best results.
We asked our readers to tell us about their biggest challenges when it comes to usability testing.
It seems like getting buy-in from internal and external stakeholders is one of the hardest parts for many of you…
Graphics designed by Freepik
It’s hard to believe, but you don’t need representative users for Usability testing!
Again, you don’t need representative users for usability testing. Here’s why:
If you’re improving your website with the help of remote usability testing you’re already saving up to 60% of the costs and time involved, compared to traditional Lab Testing.
But I’ll now show you a simple yet very effective method of speeding up your remote usability testing cycles even more.
If you think your site has usability problems, you’re probably right about that. Every website has them and it’s a constant battle to find and fix these issues.
The easiest way to do it is by watching people use your site in job-based usability tests.
Usability tests let you find out what’s clear and what’s not clear to people as they use your website.
Usability testing is NOT about opinions and that’s why there’s not much use in asking your participants the following questions:
Usability testing can be a really easy thing to do. You can do almost anything wrong – as long as you get your tasks right, your usability testing will always work.
Stefan has already explained how to write better usability tasks if you’re starting from scratch.
Usability testing is easy and you’ll get valuable insights even if you’re doing it for the first time.
You can do almost everything wrong – as long as you get your tasks right your usability testing will always work.
Illustration by Juhan Sonin
Usability testing can help you dramatically improve your website or app by watching people use it.
We all know this to be true and yet so many of us don’t do a lot of testing. Let’s change this, now!