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How to Apply UX Principles to Your Next Automated Email Marketing Campaign

by Josh Lauer on November 14, 2018 –

Marketing automation is a fantastic tool, but many marketers seem to forget that first of all, it’s just a tool. So, if you tend to use the standard email templates for everything, this may be the reason behind your subscribers’ apathy when it comes to brand engagement.

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Website Design: The Importance of First Impressions

by Ryan Gould on November 7, 2018 –

According to a user eye-tracking study conducted by the Missouri University of Science and Technology, it only takes a fraction of a second for users to formulate an opinion about a website. This same study revealed that it subsequently takes users about 2.6 seconds for their eyes to land on the most influential part of a website — the company logo (users spent 6.5 seconds focused on the logo before looking at different elements of a site).

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7 Simple Tips That Will Help You Become a Better UX Designer

by Bella Williams on October 30, 2018 –

A UI/UX designers job is extremely creative yet demanding. The idea of being responsible for a product’s overall feel is most certainly challenging. In today’s world, when things are changing ever so rapidly, interests, preferences, and customer’s needs are changing too. It becomes extremely important for UI designers to be on their toes and understand latest trends to cater accordingly. There’s always some scope left for development and the learning never stops.

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UX Design for Email Newsletters: 5 Things to Know

by Grace Carter on October 24, 2018 –

While UX design isn’t the first thing that comes to your mind as important when you first think of an email newsletter, it certainly plays a big role. The main reasons you are sending the newsletters are to engage with your users, attract their attention and maintain a good relationship – their experience with the newsletter should be good.

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The 10 Best Online Courses on Usability and User Testing

by Markus Pirker on October 4, 2018 –

There are plenty of resources available online to learn more about user testing and usability tests. However, most of these resources offer limited information, which will then entail having to invest a significant amount of time on research alone to gain the necessary skills.

Online courses offer greater value in learning about usability testing as they provide details on the essentials of usability testing and even more details on the tools necessary to conduct usability testing. The following list includes the 10 best online courses you can take on usability testing.
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The Most Important Rule in UX Design that Everyone Breaks

by Audrey Pilcher on October 3, 2018 –

Psychology and user experience (UX) may be two different branches of knowledge, but they still have a lot in common. In fact, UX gets most of its knowledge from psychology because the latter defines what people perceive to be a good web design and how information should be presented online to maximize the chance of retention.

A great example of a psychological concept being used in UX is Miller’s Law. It was first described in the famous 1965 article “The magical number seven, plus or minus two: some limits on our capacity for processing information” and theorizes that people can hold up to seven objects in their working memory.

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E-commerce Replatforming: UX Mistakes You Need to Avoid

by Kristin Bridgette Savage on September 26, 2018 –

Replatforming your e-commerce storefront may be some of the most rewarding and excruciating work out there. For those who don’t know, replatforming an e-commerce website means to essentially migrate it to a different platform. If you are unhappy with the way your site performs currently, this may be your only option. Continue reading

How to Improve your Content Marketing Strategy with the help of UX and CRO

by Warren Fowler on September 12, 2018 –

Content creation is an anchor of digital marketing that has the power to generate new leads and improve a company’s overall sales potential. However, content marketing cannot function on its own. You need to provide customers with quality user experience (UX) and optimize conversion rate to maximize the potential of the content marketing strategy.

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Best Ways to Anticipate Your Customer Needs [Infographic]

by Lucy Benton on August 14, 2018 –

Best Ways to Anticipate Your Customer Needs [Infographic]

A great entrepreneur focuses on increasing profits while anticipating customers’ needs. It’s truly important to know what your clients want in order to satisfy their demands. If you are not aware of their preferences, climbing the success ladder might be harder than expected. You must put yourself in their shoes, remember their needs, and always pay attention to their feedback.

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138 FREE ebooks on User Experience, Usability, User Interface Design and more

by Stefan Rössler on August 6, 2018 –

Header to 138 Free User Experience, User Interface and Usability eBooks

Human behavior is amazing. That’s probably why it’s so easy to fall in love with user-centered design. It’s a broad subject that is based on human-computer interaction, psychological triggers, behavioral patterns, and then spits out user interface design, user experience design, web design and more.

It’s a science that pokes into users minds with relentless curiosity. And relentless curiosity is what all creatives have in common. Continue reading

“Alexa, How Will Voice Impact User Experience?”

by Nathan Syke on August 1, 2018 –

Design interactions for voice interfaces

Voice — or designing interactions for voice experiences — is the next frontier of UX or user experience design. What makes things a little tricky is that it’s essentially “invisible” and includes no visual elements, at least in the conventional sense. There are no animations or accents to help portray action. There are no colors or shapes involved, heck pictures and video don’t have a role on voice platforms at all.
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Learning Web Design: How to Get Started and Not Give Up

by Jake Lester on July 24, 2018 –

web design desktop

Web design is one of the most sought out skills out there right now, so you might be thinking – why not get into it?

Building a website from the ground up can be both challenging and rewarding. Especially in today’s ever-changing times, it can be difficult to know where to start.

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Watch out! 10 UX Design Myths that can trip you up

by Alexandra Hayes on July 11, 2018 –

two guys, confused about UX design mythsUser Experience designers need to be skilled in many areas to create an excellent experience for users. The essence of great UX goes way beyond providing a checklist of features. It’s a challenging, complex and multi-faceted role to slip into.

Which is why it doesn’t help that there are certain myths floating around. We decided to look at some of these UX myths and bust ‘em.

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Why Prototyping is Fundamental For Good Design

by Ashley Lipman on June 20, 2018 –

Image of drone

The thing is, it’s already acknowledged in engineering circles that prototyping is a necessary component innovation’s design “life cycle”. But just why is it important to prototype no matter if you’re in the soft- or hardware business? Well, let’s take it back to the basics first.

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5 Simple Steps to Take your UX Design from Good to Great

by Neil Helson on June 6, 2018 –

Your website’s UX design can never be perfect or completely done. But no matter what stage you are at, there are always some simple ways to tweak and improve. Continue reading

Richard Branson’s Top 5 Hacks on Improving Your Customer Support

by Olivia Scheibelreiter on May 15, 2018 –

As one of the worlds’ most inspiring businessmen and the founder of Virgin Group, Richard Branson, is definitely a person that can teach us a thing or two when it comes to doing business and how to treat the customers that come along with it. Continue reading

Do You Agree that Product Thinking Is the Next Big Thing in UX Design?

by Tom Jager on May 2, 2018 –

UX designers often get caught up in trying to design the best possible interface or product which is both streamlined and easy to use. In addition to that, they work hard on providing users with a set of features which enables them to do things just a little bit easier. Continue reading

7 Basic UX Rules for Your Online Business

by Paul Bates on April 11, 2018 –

User experience is the overall perception and feeling that users get after interacting with a digital product. The experience that users get when interacting with e-commerce sites is very crucial since it determines whether browsing a site will end up as conversion in sales. Continue reading

11 Tips to Writing Customer Centered Content

by Alice Jones on March 28, 2018 –

11 Tips to Writing Customer Centered Content

When it comes to creating content, you’ve probably heard it a million times: “it should be customer-centered”. But what does this refer to, after all? Does it mean you have to address the customer directly? Continue reading

How Graphic Designers Can Smoothly Switch to UX Design

by Olivia Ryan on March 21, 2018 –

Header Image Blog post: How Graphic Designers Can Smoothly Switch to UX Design
Graphic design is the closest link between the public eye and design itself. This makes it one of the hottest careers at the moment, with a myriad of job opportunities. Out of those job opportunities, the most promising and highly paid design path is user experience or UX design, with a median salary of $100,000 per year for experienced designers. Continue reading

Artificial Intelligence and Customer Engagement

by Robin Singh on March 12, 2018 –

Header Graphic of Blog Post Artificial Intelligence and Customer Engagement – The Key to Personalization and Scalability

Artificial Intelligence or AI has been well-received in every industry in the world, because of its endless potential and countless abilities. Automation software and AI can do unimaginable things for your business, and there is no saying as to where it will lead from here. Continue reading

How to Make Your Content Crystal-Clear with These UX Tips

by Gloria Kopp on February 9, 2018 –

How to Make Your Content Crystal-Clear & Super Scannable with These UX Tips

User Experience is a broad subject and covers all kinds of elements of a website from the interface to the way the content is laid out, each element just as important as the last. However, many website owners and designers seem to be drawn to improving the technological side of things rather than the way the content is digested by the reader. Continue reading

How to Turn Customer Pain Points Into Pleasure

by Stewart Dunlop on January 31, 2018 –

How to Turn Customer Pain Points Into Pleasure

As an entrepreneur and business owner, your main goal likely revolves around increasing sales and growing your business.

There’s nothing inherently wrong with this; after all, you wouldn’t enter the business world if you weren’t intent on becoming successful, right?

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How To Benchmark User Experience On Your Website

by Shawn Arora on December 29, 2017 –

How to benchmark User Experience on Your WebsiteUser experience is relative. A customer’s decision to transact (or not transact) with you is significantly influenced by how good (or bad) their experience is on your website compared to competition. In an industry where all websites are equally bad, customers are more likely to transact with a site that sucks the least.
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10 of the Best Christmas Gifts for UX Designers

by Markus Pirker on December 6, 2017 –

Christmas is coming and everyone is running around looking for gifts. But how to present your freaky friend who is doing some weird User Experience design stuff? Don’t worry – just dig into our 10 Christmas gift suggestions for UX designers.

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How the Google Ventures Design Sprint Works for Your Startup

by Oscar Waterworth on September 26, 2017 –

How the Google Ventures Design Sprint works for your startup

In today’s competitive market, startup businesses that dawdle too long to get their product developed and their business launched, may not even get the chance to reach the market in the first place.
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Customer Onboarding: 5 Crucial Tips for SaaS Startups

by Olga Mykhoparkina on July 7, 2017 –

header-ub-onboardingSAAS
We run a SaaS startup. While building Chanty business messenger we’ve learnt that a software itself doesn’t matter unless you have a well-thought-through onboarding process. If you don’t, customers will bounce right before they even get to use your product.
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This is the Relationship Between UX Design & High Conversion Rates

by Jared Carrizales on June 16, 2017 –

header-ub-remoteusertestingalwaysworks

When landing on your site, what does a visitor want to do next? Part of your job is to predict what the consumer wants and deliver it. On average, people will stay on your website less than a minute, so you must capture their attention within the first few seconds. This is only the beginning.
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10 Ways To Make Your Lead Generation Website Convert On The First Visit

by Brad Shorr on March 25, 2017 –


Why Are First Visit Conversions Key? Because: 84 Percent of Website Visitors Convert on the First Visit.

Straight North has been validating website sales leads for over two years. Based on the review of more than 300,000 true sales leads, we have learned something startling: 84 percent of website visitors convert on the first visit.
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5 Ways to Track & Optimize User Experience in Google Analytics

by Kylie Ora Lobel on February 20, 2017 –

How to evaluate User Experience with Google Analytics
In today’s environment, user experience isn’t a plus. It’s a must.

Users are expecting that your website will be easy to navigate, and take them on a logical journey. They want it to be as friendly as possible and fulfill any needs they have.
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Watch Young People Desperately Trying to Use Old Technology

by Markus Pirker on July 28, 2016 –

Watch kids using old technology for the first time
Kids are good at latest technology because they grow up with it, but what if you let young people use some old tech for the first time? As it seems usability testing old stuff with kids can really be fun to watch. 😉
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The 10 Best Customer Feedback Tools For Your Website

by Markus Pirker on July 6, 2016 –

The Best Tools to Collect Customer Feedback on Your Website

If you had a real store it would be easy for you to chat with your customers about their experience.

It’s often not that easy to gather feedback from angry, frustrated or disappointed customers on your website because an alternative offer is just a quick click away. They just leave without telling you why.

You need to find processes to capture feedback from your visitors at the right time and right place.

Here you’ll find a collection of the 10 best tools to help you gathering customer feedback on your website.

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7 Step Guide to Guerrilla Usability Testing: DIY Usability Testing Method

by Markus Pirker on March 24, 2016 –

 guerrilla usability testing

In the field of User Experience and Product Development, research and planning rule the show.

Neglecting either of them will backfire on you and your organization with high user abandonment, increased need (and cost) for customer service, increased cost and time for development, and all in all—a complete waste of available resources.

But what can you do when deadlines are near and the budget is low?

You can do Guerrilla Usability Testing, a lean and agile approach to testing which doesn’t break the bank.

In 7 simple steps, we will show you how to conduct Guerrilla Usability Testing to get the maximum out of it.

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How to Grow From Exposure to User Feedback in 3 Simple Steps

by Markus Pirker on February 5, 2016 –

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How to Improve Website Conversion by Optimizing for Repeat Business

by Andrew Kucheriavy on January 12, 2016 –

How to Improve Website Conversions by Optimizing for Repeat Business

Top-performing websites are effective in generating sales, but are they just as effective in retaining customers and generating residual income?

The question you should ask yourself is: What happens after I close this sale? Is that it? Will I ever see this customer again, or is this a once-only sale?

If your website isn’t designed to encourage repeat business, there are several strategies you can implement to turn things around.
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How To Find Out What Users Really Experience

by Stefan Rössler on December 9, 2015 –

Muppet Show's Statler and Waldorf looking down from their balcony

Did you ever notice that user experience is a lot like health?

User experience designers are doctors. Developers are surgeons. Users are of course patients, and bad user experiences are like a disease.

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The User is Always Right? Wrong!

by Stefan Rössler on August 25, 2015 –

headerimage-userisalwaysright

As someone who might be called usability expert I’ve often referred to the old saying that the user is always right.

As an interface designer on the other hand, I can’t agree with this statement at all.

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How to Integrate Continuous Micro Feedback Into Your Business

by Markus Pirker on April 9, 2015 –

how-to-integrate-micro-feedback

I once read a story about a great lecturer. After delivering his presentation he had the habit of asking everyone he had the chance to talk t what his interlocutor had absolutely disliked about his talk.

If people hesitated, he told them that he only had been invited as a speaker today because of his listening to and acting on every single negative feedback he received.

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Lorem Ipsum Has to Die

by Stefan Rössler on March 2, 2015 –

header-loremipsum

Designers around the whole world know and use Lorem Ipsum or whatever type of text as placeholder.

The portfolios of some colleagues are full of commissioned works showing only placeholder texts instead of real information.

Some people may think that this is of no importance but I am actually absolutely unable to understand this…

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How to Design Better Websites by Writing Them First

by Stefan Rössler on February 16, 2015 –

writing-better-websites

Imagine you’re working on the signup process of a website. Your goal is to create a great onboarding experience for your users.

You’ve done some research and want to start designing now.

How do you actually begin?

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