6 Best-Rated Lookback.io Alternatives for User Testing in 2020

Published January 27, 2020 by Andrea
9 min read

Lookback.io alternative user testing tools

Looking to switch from Lookback to another user testing tool? Here are 6 alternatives to Lookback.io to consider, helping you to make your user testing more efficient.

Okay, you came here looking for Lookback alternatives that can offer you a better quality of user tests or you’re searching for a tool that provides a pool of testers?

When Nevyn Bengtsson, co-founder of Lookback, was working for Spotify he was consistently surrounded by user experience problems. He wanted to make user experience easier to understand and teamed up with brothers Carl and Jonathan Littke to set up Lookback back in 2013.

What is it that makes Lookback so successful?

Lookback offers a rich set of features that offers everything you need for running user tests with your own participants in one place. Lookback allows you to directly talk with participants – live and face-to-face in moderated user tests. You can use the “Live” feature to broadcast your research to your team and invite them to watch and gain insights.

Additionally Lookback doesn’t cap recordings or charge for participants. You can do as much research as you need to.

lookback.io screenshot dashboard

Screenshot: lookback.io

But Lookback isn’t for everyone.

One of the biggest cons of Lookback is that they don’t offer a pool of user testers. You need to invite your own testers via a link to the testing tool. Finding participants is very time consuming especially in times where people are handling their data privacy carefully. As this review brings forward:

“I don’t like that participants have to put in their name and email address in order to use it.”

Even though Lookback doesn’t charge for participants, finding these testers can be hard, and using a tool that already provides access to a pool of user testers can save you precious time.

The Best Rated Lookback Alternatives

Knowing that Lookback isn’t the best tool for every company, we’ve put together the following list of the best available Lookback competitors and alternatives:

Without further ado, let’s dive into the six best competitors to Lookback’s popular user research software:

1 Userbrain | userbrain.net

Of course we’re going to place our own software at the top of the list. We’d be silly not to, wouldn’t we?
If you want to get started right now and don’t want to spend time searching for participants for your user tests then we’ve got your back!

Userbrain Remote User Testing Tool Screenshot

Screenshot: userbrain.net

Pros of Userbrain compared to Lookback

Userbrain offers a similar feature set to Lookback’s user test software. You’ve got:

  • A diversified participant panel – Save yourself the hassle of recruiting, managing and paying for participants and get access to a worldwide pool of unbiased user test participants.
  • No long term contracts – There is a custom pay-as-you-go option that allows you to pay only when you have something to test, monthly subscriptions can be canceled anytime.
  • Fast results – You’ll receive your first results within only a few hours.
  • Task steps – At Userbrain you can divide your test instructions into step-by-step tasks while at Lookback the participants see all the tasks at once.

You can create a free account and even get your first test free of charge.

Cons of Userbrain compared to Lookback

Userbrain has a slightly more limited feature set compared to Lookback’s tool.

  • No native app testing – Userbrain supports testing everything that can be accessed via a URL – websites, web apps, or even prototypes. Testing native iOS or Android apps isn’t possible for now.
  • No moderated testing – Lookback allows you to directly talk with participants – live and face to face in moderated user tests. Userbrain doesn’t support this feature.

Userbrain’s pricing in comparison to Lookback

Lookback’s cheapest pricing tier starts at $59/mo while with Userbrain pricing starts at $19 with a monthly subscription (can be cancelled on a monthly basis), making Userbrain the most affordable and cost-effective alternative to Lookback.

  1. There is a pay-as-you go-option for $29 per participant without any subscription nor extra fees
  2. You can create a free account and get your first test free of charge

Here’s what one Userbrain reviewer says about the pricing options:

“The best thing about Userbrain is the pricing structure. It’s also affordable for companies who are testing in small volumes”

2 UserTesting | usertesting.com

UserTesting is one of the first unmoderated user testing tools ever and therefore had time to built up the largest number of participants compared to any other service. According to their own data, UserTesting.com has over 1,5 million participants on their panel. This allows customers to receive very fast feedback all while having access to a very sophisticated platform with lots of possibilities to run and analyze their user tests.

Screenshot: usertesting.com

Pros of UserTesting compared to Lookback

  • Fast results – With over 1,5 million participants UserTesting has the largest number of participants in their tester pool.
  • Step-by-step tasks – With UserTesting you can divide your test instructions into step-by-step tasks. With Lookback testers see the instructions all at once, which often leads to overlooking tasks.

Cons of UserTesting compared to Lookback

  • Updated Pricing Model – With UserTesting, if you want to test with more than 15 participants in total, you need to get in contact with their Sales team for an Enterprise plan. You’ll then be offered an about 18k/year long term contract. This is a lot more expensive compared to Lookback’s pricing that starts at $59/mo.
  • No free trial – Even though the price for UserTesting is very high, there’s no free-trial to see if the tool works for you. With Lookback you can test the tool for 14 days for free.

UserTesting pricing in comparison to Lookback

UserTesting offers you two pricing plans:

  1. For the Individual solution you pay $49 per test; with this plan you can test with 15 participants in total
  2. An Enterprise solution is also offered, pricing depends on how the plan is customized but starts at $15,000 per year.

3 UsabilityHub | usabilityhub.com

UsabilityHub allows you to run summative studies like first-click and five-second tests, design surveys or preference tests of multiple design solutions. You will receive written answers and can either recruit your own participants or use UsabilityHub’s integrated participant panel.

Screenshot: usabilityhub.com

Pros of UsabilityHub compared to Lookback

  • Starting at $1 per answer – If you don’t need a video and audio recording of your participants and are more interested in running summative studies, you can do so quickly and at a convenient price by using UsabilityHub’s participant panel.
  • Full CSV export – UsabilityHub allows you to export the raw test data as a CSV file to run in-depth analyses with any tool of your choice.
  • Buying credits – Compared to UserTesting, credits for tests can be purchased on-the-go when ordering responses or pre-purchased. Credits do not expire.

Cons of UsabilityHub compared to Lookback

  • No screen and audio recording – With Lookback you’ll get a screen and audio recording of a participant’s session. UsabilityHub only delivers written answers to your research questions which makes it harder to understand the real thoughts of your participants.
  • No prototype testing – While UsabilityHubs supports running tests of wireframes, you can’t test interactive prototypes built in e.g. InVision, Sketch or Figma.
  • No multisite testing – You can’t send participants to another website as part of your test, something that is possible with Lookback.

UsabilityHub’s pricing in comparison to Lookback

UsabilityHub’s pricing has two separate components:

  1. A plan starting at $79/mo billed monthly or annually
  2. Paying for responses from the UsabilityHub panel starting at $1 per response
  3. There is a limited free plan which allows you to run tests with up to 2 mins length and a branded interface

4 Userlytics | userlytics.com

Userlytics offers very competitive pricing options for a suite of user research tools at the expense of an outdated user interface.

Screenshot: userlytics.com

Pros of Userlytics compared to Lookback

  • Multiple user research tools in one – With Userlytics, you’ll have access to a suite of user research tools like Card Sorting or Tree Testing additionally to the classic remote user testing functionality.
  • Automated and multilingual transcriptions – You receive an AI generated searchable transcription of your user test.
  • Quantitative metrics – Compared to Lookback, Userlytics offers a more sophisticated reporting on quantitative metrics like time on task, SUS, NPS or SUPR-Q.

Cons of Userlytics compared to Lookback

  • Outdated user interface – The user interface is considered old and challenging in terms of usability by a couple of reviewers on G2.
  • Complex pricing plans – Userlytics offers 4 different pricing tiers all with different options and features. It could be hard to choose the right plan for your needs.
  • No demographic information about users – Userlytics doesn’t provide much demographic information about the participants (like range of income bracket, age and gender).

Userlytics pricing in comparison to Lookback

As mentioned, the pricing options of Userlytics can be quite hard to understand. Userlytics offers:

  1. A pay as you go plan at $49 per participant (without a minimum order quantity but a limited feature set)
  2. A pay as you go plan at $99 per participant with a minimum order quantity of 5 participants
  3. And a pay as you go plan at $69 per participant with a minimum order quantity of 50 participants
  4. Additionally there is an annual subscription as well, without prices being shown on the website

5 Validately | validately.com

Validately started by offering moderated user testing and then later added an unmoderated option. Validately has recently been aquired by UserZoom.

Screenshot: validately.com

Pros of Validately compared to Lookback

  • Moderated recruiting – You can tell Validately your exact test participant criteria and screening questions and they will recruit testers for your moderated research studies in 5 business days or less.
  • Moderated user tests – Validately supports moderated and unmoderated user testing on desktop and mobile devices.

Cons of Validately compared to Lookback

  • Limited researchers – The monthly plans have a limit on the number of people who can create or launch studies. If you need more, you’ll have to pay more.
  • Contracts are billed annually – You need to pay for a year upfront.

Validately’s pricing in comparison to Lookback

Validately offers different pricing points for moderated and unmoderated user tests:

  1. Plans that support moderated and unmoderated user testing start at $499/mo for unlimited recordings and 50/100 studies per year
  2. All contracts are billed annually
  3. Unmoderated participant recruiting is $14 per test participant for a 15-minute research session and up to two screening questions
  4. There is a free trial of 5 moderated and 5 unmoderated responses without recruiting cost

6 Loop11 | loop11.com

Loop11 is a useful UX tool for benchmarking a site’s KPIs, finding out where exactly users are running into an issue and gathering quantitative data on UX improvements.

But if you’re looking for an alternative to Lookback that provides a pool of testers, Loop11 isn’t the right choice for you because you also have to recruit your own participants.

Screenshot: loop11.com

Pros of Loop11 compared to Lookback

  • Quantitative testing – Loop11 focus on gathering a statistically significant number of answers to a test, while Lookback offers user tests for a qualitative research method.
  • 5 Second & First Click Tests included – Compared to Lookback, Loop11 also supports the recording of qualitative data like heatmaps, clickstreams and path analysis.
  • Support for accessibility user testing – Loop11 customers can now tap into the AccessWorks database for all accessibility testing needs, saving time that would otherwise be spent on recruiting participants for face-to-face testing.

Cons of Loop11 compared to Lookback

  • More expensive – With Loop11, pricing starts at $69/mo but you’re limited in the number of user tests and participants. With Lookback you pay $49/mo without having any limitations in these points.
  • No editing after a test has been launched – You can’t edit a test after publishing it; you can only delete it completely. Thus, you should double-check the test in the preview mode before allowing it to go live.

Loop11’s pricing in comparison to Lookback

Loop11 charges a monthly fee for the usage of the platform that does not include the participants’ remuneration as you need to provide your own users.

  1. Pricing starts at $69/mo for running 3 user tests per month with up to 5 participants per test
  2. The unlimited test & participant plan is $249 per month or $189 per month when billed annually
  3. All plans include a 14-day free trial
Userbrain - Testing early and often finally becomes reality