(113 articles)
Ryan Gould

Website Design: The Importance of First Impressions

According to a user eye-tracking study conducted by the Missouri University of Science and Technology, it only takes a fraction of a second for users to formulate an opinion about a website.
eCommerce User Experience
5 min read
Arne

The 25 Best Free eBooks for Digital Product Managers

Digital product managers are responsible for overseeing the entire life-cycle of a product. The role has multiple functions from strategic to tactical and also provides cross-functional...
Product Management
6 min read
Joel Syder

Five Mistakes To Avoid With Your SaaS Product

In an over-saturated market, building your Saas product is an art form. Getting the product right can be challenging enough but with any online product there comes pitfalls and mistakes...
Product Management User Experience
4 min read
Shirley Lowe

How eCommerce Companies Utilize User Experience to Boost their Conversion Rates

eCommerce companies tend to care about their conversion rates more than any other product company. Every customer matters when it comes to small drop shipping orders. If you don’...
eCommerce User Experience User Testing
5 min read
Markus Pirker

Philipp, Lead Designer of Firefox, Talks Usability & Empathy

A few weeks ago we met Philipp Sackl, the lead designer of Firefox at Mozilla, at the UX Day in Graz where he gave an inspiring talk about empathy and design.
Product Management
5 min read
Markus Pirker

7 Step Guide to Guerrilla Usability Testing: DIY Usability Testing Method

  In the field of User Experience and Product Development, research and planning rule the show. Neglecting either of them will backfire on you and your organization with high user...
User Experience
16 min read
Dan Weinsoft

How to Optimize Mobile Conversion with User Testing

Graphics designed by Freepik At some point during the summer of 2015, mobile devices overtook desktop computers as the preferred method of conducting a Google search.
User Testing
5 min read
Stefan Rössler

UX Teardown: Brayola.com – A man shopping for a bra

Welcome to the first episode of Userbrain's UX Teardowns! In this show we will be deconstructing user experiences of websites and web apps, through the power of user testing (also...
UX Reviews
10 min read
Stefan Rössler

UX Teardown: Influenster.com – Two testers, different approaches, head to head

Welcome to our second episode of UX Teardowns! For this week's episode we decided to test with two users and compare their experiences by showing you the videos head to head.
UX Reviews
10 min read
Markus Pirker

The 10 Best Customer Feedback Tools For Your Website

If you had a real store it would be easy for you to chat with your customers about their experience.
User Experience
5 min read
Markus Pirker

6 Psychological Phenomena Website Marketers Need to Know

Marketing and psychology have always gone hand-in-hand since the Mad Men days of the 1950s when advertising executives first began to study and utilize human psychological phenomena...
eCommerce Product Management
5 min read
Markus Pirker

Watch Young People Desperately Trying to Use Old Technology

Kids are good at latest technology because they grow up with it, but what if you let young people use some old tech for the first time? As it seems usability testing old stuff with...
User Experience User Testing
1 min read
Markus Pirker

How to prioritize usability issues

A typical usability test may return over 100 usability issues. How can you prioritize these issues so that the development team knows which are the most serious ones? [thrive_leads...
Product Management User Testing
3 min read
Stefan Rössler

7 Steps to Effective Usability Testing

Effective usability testing is all about smart use & spread of resources. That's why we believe that making ongoing testing a habit will yield the best results. Continue reading...
User Testing
6 min read
Markus Pirker

10 Best Slide Decks for Usability Optimization

A complete list of the best slide decks for usability optimization, containing useful tipps for usability testing, user experience design and user research.
User Testing
2 min read
Markus Pirker

5 Mistakes People Make When Writing Usability Tasks

While running Userbrain we noticed 5 common mistakes that we would like to share with you in the interest of learning.
User Testing
5 min read
Markus Pirker

Usability Case Study: How TawiPay Solves a Problem for 200 Million Migrants

If you've already had to send money to a foreign country, you'll know it's neither cheap nor easy.
Product Management User Testing
6 min read
Andrew Kucheriavy

How to Improve Website Conversion by Optimizing for Repeat Business

Top-performing websites are effective in generating sales, but are they just as effective in retaining customers and generating residual income? The question you should ask yourself...
Product Management User Experience
5 min read
Markus Pirker

How to Grow From Exposure to User Feedback in 3 Simple Steps

Studies show that there is a direct correlation between exposure to user feedback and design or product improvements.
Product Management User Experience
6 min read
Markus Pirker

Lessons learned from having a booth at a conference with over 53,000 attendees

Doors opened and people started pouring into Hall 2. Just a few minutes later our booth was crowded and we had to answer many questions about our product. We were attending WebSummit...
Product Management
6 min read
Markus Pirker

2 Essential User Tests You Should Run Weekly On Your Ecommerce Site

Last year more people than ever shopped online over the holidays. In numbers according to the latest study, this means that nearly half (47%) of consumers shopped online this season...
eCommerce User Testing
7 min read
Patrick Foster

4 Big Questions Your Wary Web Users Want to Ask Your Brand

Web users are constantly being pulled in all directions. You need to make sure that your site is answering all their burning questions and engaging with them on multiple levels. You...
eCommerce Product Management
6 min read
Kylie Ora Lobel

5 Ways to Track & Optimize User Experience in Google Analytics

In today’s environment, user experience isn’t a plus. It’s a must. Users are expecting that your website will be easy to navigate, and take them on a logical journey. They want...
User Experience
5 min read
Brad Shorr

10 Ways To Make Your Lead Generation Website Convert On The First Visit

Why Are First Visit Conversions Key? Because: 84 Percent of Website Visitors Convert on the First Visit.
User Experience
11 min read