(120 articles)

How to Improve Website Conversion by Optimizing for Repeat Business
Top-performing websites are effective in generating sales, but are they just as effective in retaining customers and generating residual income? The question you should ask yourself...

How to Grow From Exposure to User Feedback in 3 Simple Steps
Studies show that there is a direct correlation between exposure to user feedback and design or product improvements.

Lessons learned from having a booth at a conference with over 53,000 attendees
Doors opened and people started pouring into Hall 2. Just a few minutes later our booth was crowded and we had to answer many questions about our product. We were attending WebSummit...

2 Essential User Tests You Should Run Weekly On Your Ecommerce Site
Last year more people than ever shopped online over the holidays. In numbers according to the latest study, this means that nearly half (47%) of consumers shopped online this season...

4 Big Questions Your Wary Web Users Want to Ask Your Brand
Web users are constantly being pulled in all directions. You need to make sure that your site is answering all their burning questions and engaging with them on multiple levels. You...

5 Ways to Track & Optimize User Experience in Google Analytics
In today’s environment, user experience isn’t a plus. It’s a must. Users are expecting that your website will be easy to navigate, and take them on a logical journey. They want...

10 Ways To Make Your Lead Generation Website Convert On The First Visit
Why Are First Visit Conversions Key? Because: 84 Percent of Website Visitors Convert on the First Visit.

Why online usability testing works
Online usability testing for Web products and mobile apps is a quick, reliable way of answering the question “Can people use the product?” Compared to traditional, in-person usability...

Why an obsession with demographics will hurt your user tests
A couple of months ago one of our blog posts mentioning our view on the (non existing) value of demographic targeting for user testing got featured on Designer News.

This is the Relationship Between UX Design & High Conversion Rates
When landing on your site, what does a visitor want to do next? Part of your job is to predict what the consumer wants and deliver it.

How you can make user testing a habit with Userbrain [VIDEO]
Hell frezes over. Userbrain finally got an explainer video. The awesome peeps at Mindconsole did a great job of translating our vision to fancy moving images. Continue reading

Customer Onboarding: 5 Crucial Tips for SaaS Startups
We run a SaaS startup. While building Chanty business messenger we’ve learnt that a software itself doesn’t matter unless you have a well-thought-through onboarding process. If...

Why Testing Designs with Users Is Still a Major Challenge for Companies
The good folks at UXPin have just released their annual Enterprise UX Industry Report. They surveyed over 3.000 professionals - mainly product managers. The good news: things are...

What Programming Language Should a Startup Choose?
If you ever want to turn a room full of engineers into a real battlefield, just say that one programming language is better than another.

How the Google Ventures Design Sprint Works for Your Startup
In today's competitive market, startup businesses that dawdle too long to get their product developed and their business launched, may not even get the chance to reach the market in the first place.

How to Test Your eCommerce Site for Conversion
There are a number of reasons why your eCommerce website may not be converting. The reasons could be as simple as your price being high or because you charge for shipping. At a more...

How Milanote iteratively improves their product by testing everything with real users
The notes app Milanote is used by creative professionals working at big players like Apple or Facebook.

10 of the Best Christmas Gifts for UX Designers
Christmas is coming and everyone is running around looking for gifts. But how to present your freaky friend who is doing some weird User Experience design stuff? Don't worry - just...

How To Benchmark User Experience On Your Website
User experience is relative. A customer’s decision to transact (or not transact) with you is significantly influenced by how good (or bad) their experience is on your website compared...

How to Turn Customer Pain Points Into Pleasure
As an entrepreneur and business owner, your main goal likely revolves around increasing sales and growing your business.

How to Make Your Content Crystal-Clear with These UX Tips
User Experience is a broad subject and covers all kinds of elements of a website from the interface to the way the content is laid out, each element just as important as the last.

7 Emails Your E-commerce Store Needs to Send Out on an Automated Basis
Emails. People have been using this communication medium for decades, but its marketing potential has been largely uncovered until now. What about you? Are you truly aware of how automated...

Artificial Intelligence and Customer Engagement
Artificial Intelligence or AI has been well-received in every industry in the world, because of its endless potential and countless abilities.

How to make usability testing a habit
Before we tell you how to make usability testing a habit, you might be interested in why we think this is important.