Top 6 UsabilityHub Competitors for UX/UI Designers in 2020

Published February 3, 2020 by Andrea
8 min read

Usability Hub Alternatives

Looking to switch from UsabilityHub to another user testing tool? Here are 6 alternatives to UsabilityHub to consider offering more than just running summative studies.

So, you came here looking for UsabilityHub alternatives that offer you even more possibilities to test your website, app or early prototype?

UsabilityHub is a remote user research platform that takes the guesswork out of design decisions by validating them with real users. It was founded by Mateja Milosavljevic in 2010.

What is it that makes UsabilityHub so special?

UsabilityHub allows you to run summative studies like first-click and five-second tests, design surveys or preference tests of multiple design solutions. You will receive written answers and can either recruit your own participants or use UsabilityHub’s integrated participant panel.

Usability Hub Screenshot of Test Interface

Screenshot: usabilityhub.com

But UsabilityHub isn’t for everyone.

Probably the biggest disadvantage of UsabilityHub is that it only delivers written answers to your research questions which makes it harder to understand the real thoughts of your participants.

Although UsabilityHub really offers great written feedback, using only this tool can prevent you from really understanding your usability problems as you don’t see the participants interacting with your product.

Here are the best-rated UsabilityHub alternatives which offer you more than just written answers:

Without further ado, let’s dive into the six best competitors to UsabilityHub’s user research platform:

1 Userbrain | userbrain.net

Of course we’re going to place our own software at the top of the list. We’d be silly not to, wouldn’t we?

If you think that UsabilityHub is a good remote user research platform but you really want to understand your participants and watch them while they’re struggling with your products, then we’ve got your back!

Screenshot: userbrain.net

Pros of Userbrain compared to UsabilityHub

With Userbrain you’ve got:

  • Screen and audio recording – With Userbrain you’ll get a screen and audio recording where you can watch the participant doing your test.
  • Tests of interactive prototypes – With Userbrain you can test your prototypes built in eg. InVision, Sketch or Figma, while with UsabilityHub you can’t test fully interactive prototypes.
  • Multi site testing – When testing with Userbrain, sending your testers to another website as past of your test is possible.

You can create a free account and even get your first test free of charge.

Cons of Userbrain compared to UsabilityHub

  • Limited demographics – You can filter your participants by gender, age, language, region and device type. While UsabilityHub offers a wider range of demographic filters.
  • No 5-Second & First-Click Tests included – Compared to Userbrain, UsabilityHub also supports the recording of qualitative data like heatmaps, clickstreams and path analysis.

Userbrain’s pricing in comparison to UsabilityHub

Userbrain is more affordable than UsabilityHub, pricing starts at $19 per participant with a monthly subscription (can be cancelled on a monthly basis). With UsabilityHub the Basic Plan starts at $79/mo.

  1. With Userbrain there is a pay-as-you go option for $29 per participant without any subscription and extra fees
  2. You can create a free account and get your first test free of charge

Here’s what one Userbrain reviewer says about the pricing options:

“The best thing about Userbrain is the pricing structure. It’s also affordable for companies who are testing in small volumes”

2 Lookback | lookback.io

When you already have access to a pool of user test participants and if you want to have lots of features to adapt to your user testing workflow, Lookback is a great alternative to UsabilityHub.

Screenshot: lookback.io

Pros of Lookback compared to UsabilityHub

  • Screen activity recording – When testing with Lookback you’ll get a screen and audio recording, while with UsabilityHub you only get written answers.
  • Remote moderated testing – Lookback allows you to directly talk with participants – live and face to face in moderated user tests.
  • Broadcast your research –Use the “Live” feature to broadcast your research to your team. Invite them to watch and gain insights.

Cons of Lookback compared to UsabilityHub

  • No tester pool – UsabilityHub provides participants you can test with. In Lookback you have to recruit your own testers.
  • No free version – With UsabilityHub there’s a pricing option that is free and allows you to test for a limited length of 2 minutes with your own participants. With Lookback there’s no free version available.
  • Connection drops – As Lookback supports live testing with participants there might be connection drops during a session, something which is reported by a couple of reviewers.

Lookback’s pricing in comparison to UsabilityHub

  1. Lookback is available via a monthly or annual subscription
  2. Lookback charges per “collaborator”. You need to pay for every team member who needs to be involved in carrying out and analyzing research
  3. Currently, there are two pricing tiers starting at $59/mo and collaborator and $119/mo and collaborator for the Pro plan, which allows to export recordings, notes and a more sophisticated user management
  4. There is a 14-day free trial – no credit card required

3 UserTesting | usertesting.com

UserTesting is the first unmoderated user testing tools ever and therefore has had the time to built up the largest number of participants compared to any other service. According to their own data, UserTesting.com has over 1.5 million participants on their panel. This allows customers to receive very fast feedback, with access to a very sophisticated platform with lots of possibilities to run and analyze their user tests.

Screenshot: usertesting.com

Pros of UserTesting compared to UsabilityHub

  • Prototype testing – While UsabilityHubs only supports running tests of wireframes, UserTesting allows you to test interactive prototypes built in e.g. InVision, Sketch or Figma.
  • Multi site testing – With the UserTesting tool you can send your participant to another website during the test. In UsabilityHub you do this as part of your test.
  • Screen and audio recording – UserTesting focuses on videotaping problems and recording users responses and reactions to the task you specify them to complete.

Cons of UserTesting compared to UsabilityHub

  • Very Expensive – UserTesting is one of the most expensive user testing tools on the market. Starting with $49 per Test but with this option you can only test with 15 participants. If you want more than 15 participants in total, you need to get in contact with their Sales team for an Enterprise plan. You’ll then be offered an about 18k/year long-term contract.
  • No free trial – Even though the price for UserTesting is very high, there’s no free-trial to find out if it works for you. Otherwise at Lookback there’s a free plan to test it.

UserTesting’s pricing in comparison to UsabilityHub

UserTesting offers you two pricing plans.

  1. For the Individual solution you pay $49 per Test; with this plan you can test with 15 participants in total.
  2. An Enterprise solution is also offered with pricing depending on how the plan is customized.

4 Userlytics | userlytics.com

Userlytics offers very competitive pricing options for a suite of user research tools at the expense of an outdated user interface.

Screenshot: userlytics.com

Pros of Userlytics compared to UsabilityHub

  • Multiple user research tools in one – With Userlytics, you’ll have access to a suite of user research tools like Card Sorting or Tree Testing besides the classic remote user testing functionality.
  • Automated and multilingual transcriptions – Receive an AI generated searchable transcription of your user test.
  • Quantitative metrics – Compared to UsabilityHub, Userlytics offers a more sophisticated reporting on quantitative metrics like time on task, SUS, NPS or SUPR-Q.

Cons of Userlytics compared to UsabilityHub

  • Outdated user interface – The user interface is considered old and challenging in terms of usability by a couple of reviewers on G2.
  • Complex pricing plans – Userlytics offers 4 different pricing tiers all with different options and features. It could be hard to choose the right plan for your needs.
  • No demographic information about users – Compared to UsabilityHub, Userlytics doesn’t provide much demographic information about the participants (like income bracket, age and gender).

Userlytics pricing in comparison to UsabilityHub

As mentioned, the pricing options of Userlytics can be quite hard to decide on. Userlytics offers:

  1. A pay-as-you-go plan at $49 per participant (without a minimum order quantity but a limited feature set)
  2. A pay-as-you-go plan at $99 per participant with a minimum order quantity of 5 participants
  3. And a pay-as-you-go plan at $69 per participant with a minimum order quantity of 50 participants
  4. Additionally there is an annual subscription as well, but without its prices being disclosed on the website

5 Validately | validately.com

Validately started by offering moderated user testing and later added an unmoderated option. UserTesting on the other hand was the first remote unmoderated usability testing tool. Validately has recently been acquired by UserZoom.

Screenshot: validately.com

Pros of Validately compared to UsabilityHub

  • Moderated recruiting – You can tell Validately your exact test participant criteria and screening questions and they will recruit testers for your moderated research studies in 5 business days or less.
  • Moderated user tests – Validately supports moderated and unmoderated user testing on desktop and mobile devices.
  • Testing fully interactive prototypes – Validately allows you to test fully interactive prototypes, while with UsabilityHub this possibility isn’t provided.

Cons of Validately compared to UsabilityHub

  • Contracts are billed annually – You need to pay for a year upfront.

Validately’s pricing in comparison to UsabilityHub

Validately offers different pricing points for moderated and unmoderated user tests:

  1. Plans that support moderated and unmoderated user testing start at $499/mo for unlimited recordings and 50/100 studies per year
  2. All contracts are billed annually
  3. Unmoderated participant recruiting is $14 per test participant for a 15-minute research session and up to two screening questions
  4. There is a free trial of 5 moderated and 5 unmoderated responses without recruiting cost

6 Loop11 | loop11.com

Loop11 is a useful UX tool for benchmarking a site’s KPIs, finding out where exactly users are running into an issue and gathering quantitative data on UX improvements.

Screenshot: loop11.com

Pros of Loop11 compared to UsabilityHub

  • Support for accessibility user testing – Loop11 customers can now tap into the AccessWorks database for all accessibility testing needs, saving time that would otherwise be spent on recruiting participants for face-to-face testing.
  • Records audio and video – Seeing and hearing your participants taking the test helps to analyze the feedback more thoroughly.

Cons of Loop11 compared to UsabilityHub

  • No pool of participants – As Loop11 does not offer a pool of participants you need to send invites to your own users to get results for your study.
  • No free version – UsabilityHub offers a free version and Loop 11 doesn’t.
  • No editing after a test has been launched – You can’t edit a test after publishing it; you can only delete it completely. Thus, you should double check the test in the preview mode before allowing it to go live.

Loop11’s pricing in comparison to UsabilityHub

Loop11 charges a monthly fee for the usage of the platform that does not include participant remuneration as you need to provide your own users.

  1. Pricing starts at $69/mo for running 3 user tests per month with up to 5 participants per test
  2. The unlimited test & participant plan is $249 per month or $189 per month when billed annually
  3. All plans include a 14 day free trial
Userbrain - Testing early and often finally becomes reality